Job Title:
Commercial Strategy Lead
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Job Description
We are seeking a Senior National Account Manager to join our dynamic group. As a pivotal part of our Premix Commercial Excellence Team, you will champion commercial strategies, collaborate across teams and drive impactful change.
This role involves crafting innovative commercial strategies that deliver exceptional outcomes for our brands in-store. You will work alongside the Innovation Managers to build commercial plans and approach innovation to ensure new launches land with impact internally, with our customers and in-store.
Additionally, you will collaborate with Category Leadership to incorporate category strategy into Trade Strategy development, ensuring end-to-end planning prioritises category growth.
You will also develop and implement a comprehensive Commercial Strategy, including development of Trade & Investment Strategy and lead RGM work-streams to prioritise channels and customers while guiding commercial investments for effective strategy implementation.
Furthermore, you will lead the commercialisation and implementation of customer marketing programs based on customer strategy and category opportunities, driving Executional Excellence through 365 Essentials Sales Fundamentals.
Lastly, you will use data analytics tools to extract actionable insights for informed decision-making in commercial strategies.
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Required Skills and Qualifications
* Minimum of 5 years in FMCG, with commercial experience in account management, category, and strategy.
* Proven track record of driving growth through collaborative Insight to Action initiatives with both customers and internal partners.
* Proficient in using Scan/Panel Data tools such as IRI, Nielsen, Quantium, and Coles Synergy.
* Demonstrated success in achieving results with a 'triple win' approach while working closely with customers or suppliers.
* Strong business partnering skills with the ability to collaborate effectively and deliver successful plans.
* Flexible leadership style with proven influence capabilities; adept at navigating ambiguity and complexity in fast-paced environments.
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Benefits
Experience competitive perks, flexible work options, and become part of a diverse team that celebrates global success. Our vibrant culture reflects this spirit as we work flexibly around life commitments while continuously striving for growth.
Diageo champions diversity as a catalyst for innovation. We actively promote employment opportunities for people with disabilities, Aboriginal and Torres Strait Islanders, LGBTI communities, and other diverse groups.
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Why Join Us?
Our company crafts products that are central to celebrations worldwide. By joining our team, you will be part of a leading beverage manufacturer with a commitment to inclusion and diversity.
Key Responsibilities:
* Business Transformation: Work alongside the Innovation Managers to build commercial plans and approach innovation.
* Category Partnership: Collaborate with Category Leadership to incorporate category strategy into Trade Strategy development.
* Commercial & Business Strategy: Develop and implement a comprehensive Commercial Strategy.
* Customer Marketing: Lead the commercialisation and implementation of customer marketing programs.
* Customer Data & Insights: Use data analytics tools to extract actionable insights.
What Will You Bring to the Table?
* Minimum of 5 years in FMCG with commercial experience.
* Proven track record of driving growth through collaborative Insight to Action initiatives.
* Proficient in using Scan/Panel Data tools.
* Demonstrated success in achieving results with a 'triple win' approach.
* Strong business partnering skills with the ability to collaborate effectively.
* Flexible leadership style with proven influence capabilities.