Overview
Salty Crush is a fast-growing Australian eCommerce fashion brand, known for our bohemian aesthetic, inclusive sizing (8–22), and weekly new arrivals. We design clothing that makes women feel confident, comfortable, and effortlessly put together — from school runs to beach days to weekends away. With strong growth behind us and ambitious plans ahead, we are looking for a commercially focused Fashion Designer to join our team and help drive the next stage of scale.
About the Role
This is not a traditional design role.
As our Fashion Designer, you will play a key role in driving revenue through product — designing collections that are not only on-brand, but commercially successful. You will be responsible for developing weekly capsules, building on best sellers, and translating trends into wearable pieces that resonate with our customer. You will work closely with our production, leadership and buying team.
Key Responsibilities
* Design and execute weekly new arrival capsules aligned with the Salty Crush brand
* Develop best-selling styles into new colourways, prints, and variations
* Create ranges that balance newness, repeat performers, and brand consistency
Trend & Market Awareness
* Research global fashion trends
* Translate trends into commercial, wearable designs
* Maintain a strong and consistent brand identity
Print & Range Planning
* Develop exclusive prints
* Build cohesive colour palettes and seasonal stories
* Contribute to a recognisable and consistent brand aesthetic
Commercial Performance
* Analyse sales performance, best sellers, and slow-moving styles
* Incorporate customer feedback into product development
* Design with a focus on sell-through, margin, and repeatability
* Work closely with marketing to understand product performance in campaigns
Technical Design
* Create detailed tech packs including measurements, fabrication, and fit notes
* Review and approve samples, fabrics, and strike-offs
* Conduct fit sessions
Supplier & Production Management
* Liaise with suppliers throughout sampling and production
* Manage revisions and approvals
* Ensure timelines are met for weekly product launches
About You
Experience
* Minimum 5+ years experience in womenswear design
* Experience working within a commercial or fast-paced fashion brand
* Proven ability to design best-selling, repeatable styles
Skills & Knowledge
* Strong understanding of fabrication, fit, and garment construction
* Proficiency in Adobe Illustrator and Photoshop
Personal Attributes
* Commercially minded with a strong focus on product performance
* Customer-focused and trend-aware
* Able to balance creativity with brand consistency
* Highly organised and comfortable working in a fast-paced environment
* Data-aware and responsive to performance insights
Desirable (but not essential)
* Experience in bohemian, resort, or lifestyle fashion
* Experience in inclusive sizing
* Understanding of eCommerce and performance-driven product design
Why Join Us?
* Join a fast-growing Australian fashion brand
* Work on product that directly impacts business performance
* Be part of a collaborative and driven team
* Generous staff discounts
* Opportunity to grow into a senior leadership role
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