Senior Brand Manager – Whisky and Liqueurs About Us Scotch is Diageo’s 1 global priority. As the undisputed leader in Scotch Whisky in Australia, holding a commanding 50% market share and representing one-third of Diageo Australia’s net sales, we are uniquely positioned to drive growth. We now have a compelling opportunity to expand our leadership beyond Scotch into the broader Whisk(e)y category—including Bourbon, Canadian, Irish, Japanese, and Australian whiskies—by leveraging Diageo’s unparalleled global portfolio and pioneering innovation into new white spaces. Our ambition is to shape the future of the category and grow our share of total Whisk(e)y significantly over the next five years. Your Role As Senior Brand Manager, you will take ownership of the whisky and liqueurs portfolio, driving strategic brand development, building equity, and ensuring impactful customer activation that delivers strong commercial results. This is a leadership role requiring a blend of strategic thinking, commercial acumen, and hands-on execution. Key Responsibilities Strategy & Planning Lead the Whisk(e)y Market-Based Planning (MBP) and Connections Planning to deliver integrated brand strategies aligned with business objectives Develop and execute portfolio strategies across Scotch and American Whisk(e)y, including pricing, brand architecture, and allocation decisions Define and champion the innovation pipeline to ensure pipeline delivery aligns with consumer insights and market trends Manage the relationship with Johnnie Walker Global Brand Team (GBT) to ensure alignment and leverage global best practices Performance Management Lead brand performance management (BPM) and performance measurement reviews (PMR) across the entire whisky portfolio Use data-driven insights to optimize brand health, penetration, and growth trajectories Execution & Delivery Own the day-to-day management of the broader whisky portfolio, including Bourbon, flavoured whiskies, and international variants Lead Joint Business Planning (JBP) with customers, managing range reviews, customer presentations, and collaboration to maximize sales and distribution Oversee measurement and evaluation (M&E) of all owned marketing activities to ensure ROI and continuous improvement What We’re Looking For In You Proven experience in a senior brand management role within the spirits or FMCG sector, ideally with a focus on whisky or premium adult beverages Strong strategic mindset with a track record of delivering growth through innovative brand plans and customer-led execution Commercially astute, able to translate market insights and consumer trends into actionable plans and measurable business impact Exceptional collaboration skills to influence cross-functional teams, agency partners, and customers Passion for the category, with deep knowledge of the whisky market, consumer dynamics, and competitor landscape Ability to lead multiple priorities in a fast-paced, dynamic environment while maintaining strong attention to detail and execution excellence Flexible Working Statement Flexibility is key to our success. We encourage open dialogue about what flexibility means to you to support your wellbeing and work-life balance from day one. Diversity & Inclusion At Diageo, our purpose is to celebrate life, every day, everywhere. We are committed to fostering an inclusive culture where everyone feels valued and empowered to bring their authentic selves. We embrace diversity in all its forms—including gender, ethnicity, ability, age, sexual orientation, social class, education, experiences, and mindsets—and champion an environment where everyone can thrive. Join Us Our ambition is to be the best performing, most trusted, and respected consumer products company in the world. Join us and help shape the future of whisky and liqueurs, taking iconic brands to new heights and creating the next generation of celebrations for consumers globally. If you require a reasonable adjustment during the recruitment process, please let us know when submitting your application. Worker Type Regular Primary Location : Sydney HQ Job Posting Start Date : 2025-09-29 J-18808-Ljbffr