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Digital marketing executive

Brisbane
KEVIN
Marketing Executive
Posted: 21 January
Offer description

Who We Are:
At
KEVIN.MURPHY
, we are committed to both the environment and the diverse communities we serve. From the very beginning, we've focused on creating products that are kind to hair, and the planet, with sustainability and ethical practices at the core of our brand. We stand by
THE CHOICES WE MAKE
, through reducing environmental impact and supporting social causes that matter to our communities.

At
KEVIN.MURPHY Group,
we are dedicated to building a diverse, inclusive, and equitable workplace where all individuals are valued. We welcome applicants of all backgrounds and identities, and we are committed to providing an environment where everyone has the opportunity to succeed and thrive. We are an equal opportunity employer.

"Don't be a split end—join our team and let's make magic happen"

"We're all about curling up with success. Come join our creative crew"

"Life isn't perfect, but your hair can be Join us and let's create beautiful hair together."

"Brush off the competition and style your career with us"

Now that we've had some pun, Let's discuss what makes this opportunity a great fit for you.

About The Role

Comprising KEVIN.MURPHY, KMV, KEVIN.MURPHY GERMANY, KEVIN.MURPHY MID-ATLANTIC, and SHOWPONY, we are a global leader in hair care, sold in over 65 countries, with a team of more than 250 passionate professionals.

This role falls under our premium brand,
SHOWPONY
, and we are looking for a
Global Social Media & Marketing Executive
to join us full-time.

Role Overview

The Global Social Media & Marketing Executive is responsible for managing and growing Showpony's global digital presence across brand, education, and event channels. This role combines content creation, social media management, influencer and community engagement, education marketing, analytics, and event support to deliver consistent, high-impact storytelling across all platforms.

Brisbane Based Office Role

Full Time- 37.5 hrs per week

Report to Global Marketing Manager

Key Responsibilities

Social Media & Community Management

* Social Media Management:
Manage and grow Showpony's global social media presence across
TikTok, Instagram, Facebook, and Pinterest
* Education Social Management:
Manage and support social media content for
Showpony Education
, including class promotions, educator highlights, course launches, and educational storytelling
* Community Management:
Engage with the global Showpony community by responding to comments and messages, fostering authentic and positive connections
* Content Calendars:
Collaborate with the marketing and education teams to ensure all content aligns with brand strategy, education priorities, and campaign timelines

Content Creation & Asset Development

* Content Creation:
Create, edit, and publish engaging content including graphics, reels, videos, stories, and static posts using
Canva and Adobe Creative Suite (Photoshop, InDesign)
* Monthly Content Assets:
Develop monthly content calendars and ready-to-use social assets for
distributors, salons, and educators
to support their local marketing efforts
* Asset Creation:
Work closely with sales, education, and marketing teams to create digital assets including
flyers, brochures, event promotions, and campaign materials
* Brand Consistency:
Ensure all content maintains consistent visual identity, tone of voice, and messaging across all global platforms

Influencer, Ambassador & Creator Support

* Support influencer, ambassador, and educator content initiatives, including briefing, content coordination, and performance tracking
* Assist in identifying content creators aligned with the Showpony brand and education ethos

Analytics, SEO & Digital Optimisation

* Analytics Reporting:
Monitor, analyse, and report on social media performance across all platforms, providing insights and recommendations
* SEO Support:
Assist with creating
SEO-friendly digital and blog content
to improve website visibility and organic search performance
* Support optimisation of digital touchpoints such as
Linktree

Events, Education & Ticketing Platforms

* Event Marketing Support:
Assist in promoting education events, classes, launches, and global initiatives across social and digital channels
* Event Ticket Platform Management:
Manage and update event ticketing platforms (e.g. class listings, event descriptions, imagery, links, and scheduling) to ensure accuracy and brand consistency
* Support digital marketing initiatives around events, ensuring a seamless customer journey from promotion to ticket purchase

Marketing & Campaign Support

* Support the creation of content for
EDMs (email marketing)
, including imagery, copy, and links
* Assist with campaign rollouts, product launches, and global marketing initiatives
* Stay up to date with platform trends, emerging tools, and best practices to keep Showpony's digital presence innovative and competitive

Who You Are

* Currently pursuing or recently completed a degree in
Marketing, Communications, Digital Media
, or a related field
* Strong personal or freelance experience in
social media management
, particularly
TikTok, Instagram, and Facebook
* Experience and knowledge within the beauty or hair industry
* Hairdressing experience desirable
* Proficient in
Canva and Adobe Creative Suite
(Photoshop, InDesign, Premiere Pro)
* Confident creating
reels, short-form video, stories, and static content
with a strong eye for detail and aesthetics
* Excellent written and verbal communication skills
* Highly organised, proactive, and comfortable managing multiple projects and deadlines
* Passionate about the
hair, beauty, education, or professional salon industry

What Makes You Shine

You bring
infectious energy and a true go-getter attitude
to everything you do. Your creativity, content skills, and ability to connect with stylists, educators, and beauty lovers globally will help elevate Showpony's brand and education presence. You'll play a key role in growing our social communities, supporting education initiatives, and delivering engaging content that inspires and converts.

Benefits as Glamorous as You Are:

* Generous PTO and paid holidays to help you recharge.
* Free coffee every morning from the cafe next door for our Brisbane applicants.
* Wellness perks: Pilates, boxing, yoga, frequent cheese & wine or paint & sip events.
* Supplied yummy lunches, snacks, and office breakfasts — because we believe in fuelling our team well.
* Employee discounts and generous product perks to keep you glowing and feeling your best.

If you've read this far, it means you're either enjoying the way we write job ads or you're seriously intrigued—and in that case, we'd love to hear from you
Hair-y
on over and apply now to join the
SHOWPONY
team. Let's explore a future together

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