The Go-To-Market (GTM) Lead, leads the strategic function for NCA campaigns and market initiatives, developing the strategic framework for these GTM initiatives aligning to client demands and relevant market opportunities as well as NCA objectives.
The GTM lead reporting to the Head of GTM Strategy, Network Planning and Content will work closely with the Commercial Publishing, Insights, Solutions and Sales teams across digital, streaming, product, print and data.
The ideal candidate will possess a strong strategic vision and deep market insight, essential for driving alignment and fostering innovation, positioning NCA as a leader in the market and ensuring impactful partnerships.
Key Responsibilities:
* Lead GTM Strategy: Design and deliver a unified Go-To-Market (GTM) strategy process across Commercial Publishing and Client Product.
* Drive Revenue Growth: Deliver insight-led, commercially grounded market initiatives that directly support revenue and market leadership.
* Elevate Sales Standards: Set the strategic standard for proposals, pitches, and develop compelling network GTM presentations and media package schedules.
* Develop Campaign Media Packages: Create comprehensive campaign media packages in collaboration with Publishing, Product, and Campaign Management teams.
* Build Stakeholder Trust: Cultivate and maintain high-trust relationships with Sales, Product, Digital, and Marketing to ensure strategic alignment.
* Conduct Market Intelligence: Lead the analysis of market trends, competitive dynamics, and customer behavior to inform long-range planning.
* Strategic Foresight: Leverage data and foresight to identify inflection points, emerging themes, and whitespace opportunities for innovation.
* Thought Leadership: Act as an internal and external thought leader on consumer behavior, media futures, and the evolving role of publishers.
* Identify Growth Opportunities: Proactively identify and pursue new revenue opportunities across key verticals and emerging client segments.
* Commercialization Catalyst: Lead cross-functional efforts to rapidly commercialize opportunities and accelerate revenue through integrated GTM plans.
Who are you?
* Capable of anticipating future market shifts and competitor dynamics to set breakthrough strategies that guide the Go-To-Market approach.
* Applies extensive knowledge of the business and marketplace to identify value drivers and effectively advance key organizational goals.
* Champions a culture of continuous improvement, motivating teams to find new and better ways to address challenges and ensuring innovation fuels GTM success.
* Highly skilled in managing competing priorities, ensuring decisions are made that maximize results for all key internal and external partners.
* Proven ability to build formal and informal relationships across the business and industry to gain support and exchange best practices for GTM delivery.
* Ability to support others to meet both their personal and the organisations goals.
* Willing to share own experience, expertise and provide constructive feedback to support people's development.
News Benefits
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
* Exclusively ours - Access to publications and products from across the News Corp family
* Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
* Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
* Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
* Financial wellbeing - Support on making the most of your money
* Perks & discounts - Exclusive offers across a range of products and services
* Giving back - Make a difference to our communities.
* Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms
Who are we?
We are proud to be Australia's most impactful media group, we're even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek.
Renowned for world-class journalism and marketing services nationally and internationally, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
In February 2025, News Corp Australia's National Client Partnerships Team was named Sales Team of the Year at the 2024 AdNews Agency of the Year Awards. This prestigious award is testament to the dedication, passion, and innovation that drive our talented team of Client Partnership professionals.
What's next?
Apply now or for more information on careers at News Corp Australia visit
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section.