Melbourne, Victoria | RACV Head Office
- Permanent Full Time | Hybrid working
- Competitive salary | Discount on RACV Products
**Are you looking for an chance to expand your Marketing Automation and Personalisation skills through integrated channels? Do you thrive in a fast paced and dynamic environment that focuses on delivering great outcomes, being data lead to inform your decision making, at scale? Then this might be just the role you’re looking for.**
**Great things start here**
Challenge yourself, inspire others, make a difference - it all starts here. At RACV, we’re proud to be there for every Victorian. Whether it’s on the side of the road, a trip down the coast or inside our stores, we’re in the community and a big part of their everyday. When you join the journey at RACV, you’ll find more than just a job. It’s your chance to be part of something bigger.
**About the Opportunity**
Reporting to the 1: 1 Marketing & Communications Manager -, the Marketing Coordinator - will play an integral part in standing up cross channel Marketing and Communications campaigns with a focus on journeys and personalisation. You will not only support in standing up these experiences but also assisting in the continuous improvement program to ensure we are delivering on our objectives.
**This could be just the right role for you**
The 1:1 Marketing & Communications team is accountable for uplifting member engagement, retention and growth through designing and delivering connected, personalised, and intelligent experiences throughout the customer lifecycle.
Key responsibilities and areas of expertise required for this role:
- Supporting the development and delivery of the 1:1 Marketing and Communications strategy targeting prospects, Members, and customers, uplifting commercial and Member outcomes for RACV
- Support the implementation of the optimisation strategy used to continually learn and iterate in-market journeys towards increased member and business value, implementing and reporting on selected experiments
- Take a data-led approach to continuous improvement and develop data lead optimisation to journeys, communications, and customer experiences, under direction of 1:1 Marketing & Communications Manager that deliver against team, departmental and organisational objectives
- Supports the 1:1 Marketing & Communications Manager to gather, analyse and generate insights from business and customer data to underpin journey and communications design, development, and implementation,
- Coordinate the execution and approval of creative assets required to optimise journeys and customer experiences, including creative brief development, agency briefing, providing feedback, and gaining appropriate approvals across relevant stakeholders’ groups
- Coordinate and support the technical implementation and testing of journey touchpoint designs; working with relevant technical stakeholders to ensure high quality and defect free implementation
- Facilitating open communication and engagement with stakeholders ensuring they are well informed and prepared for journey or optimisation launches in market
- Effectively manage allocated budgets and ensure regular and accurate budget tracking.
This is an exciting time to join a talented team.
**What you’ll need to be successful**
- Degree in Marketing or an industry related qualification
- Experience in marketing / campaign coordination including through the line mediums
- Experience in Salesforce Marketing Cloud and Adobe
- Sound communication skills both verbal and written with a proven ability to translate technical information into effective and meaningful communication
- Excellent project management skills
**The RACV difference**
Curious about where this role could take you? At RACV, we leave that up to you. Explore endless opportunities, find unexpected pathways, set long-term goals, and grow your career in more ways than one.
**Application Process**
Submit your CV.
- Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police checks as a condition of employment. All employees who may attend a worksite or any face-to-face work-related activity will be required to be fully vaccinated for COVID-19 as a condition of employment._
- How to apply:
- If you have **NOT** registered with our Online Application System, you can begin your Application
📌 Marketing Coordinator 1:1 Marketing and
🏢 RACV
📍 Melbourne