McDonald's Australia is the largest quick service restaurant operation in the country. Fondly known as "Macca's", we have been a household name in Australia for over 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count As an employer of choice winner time and time again, working with us means taking pride and having fun along the way; while growing and developing your career in a dynamic and supportive environment.
Could you be our next Brand Manager (McDelivery & MyMacca's App)?
Are you ready to lead one of Macca's fastest-growing platforms? Both MyMacca's and McDelivery are experiencing tremendous growth - be part of the team shaping the future of digital convenience at Macca's We're looking for a commercially savvy marketer to take ownership of our delivery and app commerce strategy, driving sales, guest growth, and engagement across both owned and third-party channels. Apply today
What can you expect on a day-to-day basis?
1. Developing and executing the annual commerce activation plan for Delivery and the app
2. Acting as the primary liaison between Marketing, business stakeholders, agencies, and external delivery partners
3. Coordinating cross-functional teams to deliver projects on time and on budget
4. Overseeing budgets, track spend, and ensure efficient resource use
5. Using data and insights to inform decisions and optimise performance
Your keys to success:
6. Strong commercial acumen and ability to connect data, insights, and creative ideas to business outcomes
7. Excellent communication, negotiation, and problem-solving skills
8. Proven project management experience delivering multiple initiatives successfully
9. Experience in audience strategy, segmentation, and activation of first-party data
10. Ability to lead test-and-learn initiatives across digital and delivery ecosystems
11. 5+ years in digital marketing, eCommerce, or marketing (QSR, retail, or consumer brands preferred)
12. Degree in marketing or a related field (desirable)
Relish in the Macca's difference when you join the Golden Arches:
13. Competitive Remuneration Package. We offer a total reward package of base salary, health care and bonus.
14. 5 Weeks of Annual Leave. Switch off and recharge or explore your passions outside of work with an additional week of annual leave each calendar year.
15. Highly Flexible Work Environment. Our teams have embraced a hybrid working model, balancing working remotely and connecting in the office to support our people and how they best add value.
16. Birthday & Volunteer Leave. Enjoy a day-off during your birthday month and 3 days annually to volunteer for a registered charity you are passionate about.
17. Ongoing Professional Development. We are committed to developing our people by investing in leadership programs and free access to LinkedIn Learning.
18. Modern Office with Sustainable Amenities. Newly revamped office located in Thornleigh featuring the latest technology and electric car chargers to support eco-friendly commuting.
19. Macca's Staff Discount & Retail Discounts. Enjoy discounted Macca's at any restaurant across Australia and access to hundreds of retail discounts.
20. Access To Our 24/7 Wellbeing Partner (Sonder) For You & Your Immediate Family. Using the Sonder app, access free and confidential safety, medical and mental health support via chat or phone with accredited professionals.
21. A Fun & Vibrant Culture. Immerse yourself in local and Macca's only events and experiences from day one of working with us.
At Macca's, our doors are open to everyone, and we live by our Golden Rule: treating everyone with dignity, fairness and respect, always. We're committed to building a safe, inclusive and welcoming workplace where everyone feels valued and empowered - it's our people who make us Macca's.
As an equal opportunity employer, we strongly encourage applications from people of all backgrounds, identities and experiences. If you have a disability, illness or injury and need adjustments during the recruitment process, we're here to help, just reach out to start the conversation.