At Country Road Group, our Group Functions sit at the heart of our House of Brands, driving the success of our iconic brands and enabling them to do what they do best. Working across the business, you will play a vital role in shaping how we operate, grow, and innovate, bringing our strategy to life.
We're looking for a Loyalty Specialist to join the Country Road Group. As the Loyalty Specialist for Growth & Retention, you will work on growing member value and retaining members of the loyalty programs across CRG. In this role you will plan, coordinate, and execute tactics that not only drive store engagement but also digital touchpoints as well.
Reporting into the Loyalty Lead, you will work together to create tactics across the customer journey to drive member value.
How You Will Contribute
* Grow member value and retain members through planning, coordinating and executing loyalty tactics utilising multiple channels e.g. store network, website testing, app, email etc.
* Support the Loyalty Lead with the development and execution of growth and retention strategies to continue to optimise performance. E.g. lifecycle journeys, tactical intervention, targeted offers, experiential benefits.
* Perform analysis with customer data to inform the biggest opportunities and planning of tactics
* Work with our Analytics and Data Science teams to develop reporting and models that spot opportunities.
* Report back on the sales/profit impact of loyalty tactics implemented.
* Contribute to periodic reporting (e.g. quarterly) to the business on acquisition activity
Capabilities We Value
* Experience in a related role, focused on customer growth, engagement and retention. Eg. Loyalty, CRM, Lifecycle Marketing
* Ability to interpret and analyse data to identify trends and drivers of customer behaviour.
* Experience developing or using analytical methods related to Loyalty, in conjunction with Analytics and Data Science partners.
* Up-to-date knowledge on local and international Loyalty Program trends, or an interest in learning this area.
* Confidence and experience in presenting at meetings with data in a clear way
* Understanding of member databases, personalisation and segmentation.
* Strong communication and influencing skills and the ability to develop effective relationships across all levels of a business
What We Offer
* Flexible work arrangements to support work life balance
* Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands
* Flex your leave your way, including birthday leave, volunteer leave, personal leave and more
* Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling, discounted gym memberships and financial advice services.
* 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance
* Internal career opportunities across our House of Brands
* Annual learning calendar to support your ongoing development
* Support impactful community and charity partnerships across our House of Brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare.
Who We Are
Country Road Group is one of Australia's leading lifestyle brand houses, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our House of Brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact—on our customers, our communities and each other. We're proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.
Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.
We encourage you to explore our Current Opportunities and we look forward to connecting with you!
Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.
We're committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.
#J-18808-Ljbffr