Overview
We're looking for a proactive, creative Brand & Marketing Manager to take ownership of all marketing activity across our brand. This role is ideal for someone who loves both strategy and hands-on execution and can confidently lead our marketing while collaborating with a Virtual Assistant for support and implementation.
This is a part-time role with flexibility, ideal for someone who enjoys working with a purpose-led, growing brand.
Responsibilities
* Own and manage the entire marketing function across digital and brand channels
* Plan and execute marketing campaigns, product launches and promotions
* Oversee content strategy for social media, email marketing and website
* Work closely with our VA to delegate tasks and ensure smooth execution
* Maintain strong brand consistency across all touchpoints
* Analyse performance and optimise campaigns based on results
* Support SEO-led content, newsletters and ongoing brand storytelling
Creative responsibilities (key requirement)
* Create and manage in-house photography and videography for:
* Social media
* Website
* Email campaigns
* Product launches
* Capture lifestyle, product and behind-the-scenes content
* Edit short-form video (Reels, TikTok-style content)
* Ensure all visual content aligns with the brand aesthetic and tone
What we're looking for
* Proven experience in brand, marketing or content management
* Strong understanding of digital marketing and social media
* Confident in photography and videography (professional or semi-professional level)
* Comfortable working independently and taking ownership
* Excellent organisational and communication skills
* Experience working with or managing a VA is highly regarded
* Passion for purposeful, values-led brands
Nice to have (but not essential)
* Experience in e-commerce or family-focused brands
* Basic graphic design skills (Canva or Adobe)
* SEO or email marketing experience
What we offer
* Flexible part-time hours
* Creative freedom and ownership
* Opportunity to grow with the brand
* Support from a VA so you can focus on strategy and creativity
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