Job Description
* Full-time, Ongoing position at HEW Level 9
* Hawkesbury campus, Marketing & Communications, with flexible working arrangements
* Salary: $134,981 – $144,149 per annum, plus 17% Super and Leave Loading
Lead the University's marketing automation and personalisation strategy, driving innovation and delivering measurable impact across digital channels.
The Opportunity
This is an exciting opportunity to shape the University's marketing automation and personalisation capability and make a real impact on student recruitment, conversion, and engagement.
As the Manager, Automation & Personalisation, you will lead the delivery of automated, personalised campaigns and journeys across email, social media, SMS, and digital platforms, with a focus on maximising the University's investment in Adobe Journey Optimiser and other marketing technology.
You will provide expert guidance to the marketing team, work collaboratively across functions, and support the implementation of the University's ambitious personalisation agenda. You'll play a key role in designing data-driven communications that connect with prospective and current students, while ensuring compliance with brand, privacy, and accessibility standards.
What Success Looks Like:
* Develop and deliver the University's automation and personalisation strategy
* Lead the implementation of multi-channel journeys to improve student engagement
* Manage CRM, marketing automation, and digital platforms to drive measurable outcomes
* Collaborate with stakeholders to ensure alignment with strategic objectives
* Foster innovation and continuous improvement in marketing operations
Please refer to the Position Description for full details.
About You
* Postgraduate qualifications or extensive relevant experience in marketing, digital strategy, technology, or a related field.
* Proven record of leading enterprise-level marketing automation and personalisation programs in a complex organisation.
* Demonstrated expertise in Adobe Journey Optimiser or similar enterprise platforms.
* Strong leadership and change management capabilities, with a track record of delivering organisational improvements.
* Deep understanding of data strategy, segmentation, analytics, and customer journey design.
* Superior stakeholder engagement, negotiation, and influencing skills at the senior executive level.
Benefits
We invest in the people who make our mission possible. Beyond a rewarding career, we offer a suite of benefits designed to support your physical, financial, and family wellbeing:
* Fitness Passport: Access hundreds of gyms and pools across the state.
* Onsite Childcare: Convenient facilities with exclusive staff discounts and salary packaging options.
* Financial Benefits: Salary sacrifice options for onsite parking and novated motor vehicle leasing,
* Holistic Support: Free Employee Assistance Program (EAP) along with discounted retail and private health cover.
Application Details
* Position Enquiries: Direct to Yasmin Spencer, Director, Marketing via [email protected] REF248S
* Closing Date: 11:59pm, Thursday 5 March 2026
* Working Rights: You must provide evidence of full-time working rights in Australia at application.
* How to Apply: Please note that only applications submitted via the University's online recruitment system will be considered.
Belonging at Western
We are committed to substantive equality as outlined in our Equal Opportunity Policy. We actively encourage applications from Indigenous Australians, candidates of all gender identities and expressions, people of all abilities, and those from culturally and linguistically diverse backgrounds.
For Reasonable Adjustments during the application process, please contact [email protected].
About Western
This is your opportunity to be part of something bigger. By joining Western Sydney University, you become a valued member of our community. As our region changes, so too does our university. Western is boldly different, energetic, global, diverse, dynamic, and youthful.
Our mission is to deliver student success, impactful research, and stronger communities. As part of our team, you will have a stake in shaping the future of education, broadening horizons, and changing lives. Making a difference starts at Western.
For the latest please visit our website and LinkedIn.