Overview
The Head of Strategy and Operational Excellence reports to the ANZ Managing Director and is responsible for ensuring the ANZ Affiliate is best positioned to deliver on its strategy and business priorities today and into the future. This role has transversal impact across therapeutic areas and functions, leading a team that informs affiliate, brand and business unit strategies, focusing on optimising Biogen's engagement model with customers and the go-to-market model. Core focus areas include collecting and acting on customer and market data, driving excellence of GTM strategic models, executing multi-channel digital excellence through meaningful customer engagement, and supporting alignment with the annual strategic agenda and Integrated Customer Plan (ICP) processes. The role also involves pipeline/BD assessments, acting as an external liaison to potential partners, and serving as a catalyst for affiliate excellence and innovation. The role works closely with the ANZ Leadership Team to develop and support the delivery of the affiliate strategic plan, and is an integral member of the ANZ Extended Leadership Team, providing strategic insights for cross-functional decisions and ensuring delivery against medium- to long-term goals.
Strategic planning and Organisational
* Create and drive the annual strategic planning calendar for the ANZ affiliate, aligned with global planning deliverables and local needs.
* Be an integral member of the ANZ Leadership Team to develop and support the delivery of the ANZ strategic plan, including pipeline and business development strategy, resource allocation, and the development of performance dashboards to monitor progress to plan delivery.
* Define the strategy and vision for the Strategy and Operational Excellence Function within ANZ.
* Lead the optimisation and evolution of Customer Engagement Strategy (products, segments, and channels) and related operations to enhance efficiency and effectiveness.
* Provide leadership to the Affiliate as the lead of the Extended Leadership Team (XLT), coordinating XLT meetings and supporting the delivery of the Affiliate strategic plan.
* Manage P&L responsibility for the commercial Strategy and Operational Excellence budget.
Customer and Market Insights (CMI)
* Leads the CMI teams, leveraging primary and secondary data across market research, competitive intelligence, forecasting and analytics (patient/market) and performance narratives to support local brand teams and affiliate leadership with critical decision-making and strategy. Translates data and insights into short- to mid-term forecasts of business performance and expectations.
Customer Information Management (CIM)
* Lead the team that manages local customer data (acquire, store, deliver), including quality and governance of the data, CRM and transparency reporting. Leverage such data to meet internal/external reporting requirements and provide strategic insights in partnership with other analytics teams.
Multi-Channel Excellence / Digital
* Establish and drive digital/multichannel as a key component of the customer/market engagement mix.
* Translate brand strategy and related content into meaningful local MCE tactics and/or align with regional MCE strategy.
* Provide leverage and coordination for all functions/TAs in delivering content across multiple channels.
Field Force Effectiveness
* Establish and lead the Field Force Effectiveness (FFE) function, including supporting the business on defining CRM capabilities, FF sizing, structuring, targeting, segmentation, incentive compensation planning, performance analytics, strategic account planning and dashboards.
Teamwork and Leadership
* Demonstrate inspiring leadership in accordance with the Affiliate/Biogen culture and develop future leaders.
* Work collaboratively and cross-functionally across the affiliate and Global teams.
* Communicate vision and values of Biogen and align to team objectives.
* Foster empowerment of team members and ensure ongoing development of skills according to training plans.
* Provide forums to publicly share and recognise best practices globally on an ongoing basis.
* Serve as key liaison between ANZ Commercial/Medical organisation and relevant global/regional functions; build strong intra-company relationships to facilitate integration of ANZ activities with global strategies.
* Serve as liaison to potential external partners.
* Drive a culture of transparency and accountability in the creation and adherence to policies and SOPs; ensure compliance with Biogen regulations and local laws and Biogen's code of business conduct.
REQUIREMENTS
* Minimum 10+ years of experience in the pharmaceutical or biotechnology industry.
* At least 5–10 years of experience in strategy development and leading teams.
* Bachelor degree required; MBA a plus.
* Participation/leadership in defining and implementing affiliate strategy.
* Experience driving strategy and customer excellence functions.
* Proven track record of driving change management internally.
* Proven record of leading and developing people.
* Proven track record in a highly competitive marketplace.
* Fluent in English.
* Proven track record in leading strategy, customer and operational excellence teams.
* Advanced analytical and strategic skills.
* Deep understanding of FFE and operating model design/transformation.
* In-depth experience of customer excellence activities and multichannel/digital excellence.
* Credible, dynamic and creative professional with energy and vision to lead a successful organisation.
* Thrive on challenge, highly collaborative, perceptive, analytical problem solver; capable of strategic and innovative agility.
* Demonstrates trust, ethics and integrity; works well in a team environment.
* Excellent communication skills and strong personal presence.
Why Biogen?
We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses talented and passionate achievers with opportunities for learning, growth and expanding skills. We work together to deliver life-changing medicines; every role plays a vital part in our mission: Caring Deeply. Achieving Excellence. Changing Lives.
Biogen is committed to building a culture of inclusion and belonging that reflects the communities we serve. We value diverse backgrounds, cultures and perspectives and aim to build teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
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