Front of House is looking for a Head of Social Media & Content to lead the direction, strategy, and execution of social media and content across the agency.
This is a senior leadership role responsible for overseeing the entire social and content department across hospitality, lifestyle, and consumer brands. You will lead the team creatively and operationally while ensuring all work delivered by the agency is strategic, culturally relevant, and executed to the highest standard.
You will work closely with the directors, creative team, producers, content creators, designers, and clients to oversee campaigns, launches, ongoing social management, content production, and brand storytelling.
This role requires someone who understands both high-level strategy and hands‑on execution. Someone who can confidently lead people, solve problems, improve systems, and maintain strong client relationships while pushing creative quality forward.
Department Leadership
* Lead and manage the social media and content department across all accounts
* Mentor and oversee Social Media Leads, Specialists, Juniors, Interns, and freelance creatives
* Create clear workflow structures and improve operational efficiency across the team
* Ensure all deliverables are completed on time and to agency standard
* Conduct team reviews, feedback sessions, and development planning
* Help shape hiring decisions, onboarding, and team growth
Strategy & Creative Direction
* Oversee social media strategy across all client accounts
* Review and approve content calendars, campaign concepts, and creative direction
* Ensure content aligns with brand positioning, audience behaviour, and platform trends
* Lead brainstorming sessions for launches, campaigns, activations, and ongoing content
* Push creative innovation while ensuring content still feels authentic and commercially effective
* Assist in building marketing strategies, launch plans, and campaign rollouts
Client Management
* Lead high‑level client communication and relationship management
* Run strategy meetings, workshops, presentations, and campaign reviews
* Ensure clients feel supported, informed, and proactively managed
* Handle escalations, feedback, and strategic conversations when required
* Identify opportunities to grow accounts and expand service offerings
Content & Production Oversight
* Oversee content shoots, production schedules, and creative execution
* Work closely with photographers, videographers, editors, and designers
* Review content before delivery to ensure quality and consistency
* Ensure content output reflects the Front of House creative standard
* Guide storytelling, editing direction, and visual consistency across projects
Performance & Reporting
* Review monthly reporting and platform performance across accounts
* Analyse trends, audience behaviour, and campaign performance
* Provide strategic recommendations based on analytics and results
* Ensure KPIs and client objectives are being achieved
Operations & Agency Growth
* Improve internal systems, communication, and workflow processes
* Assist directors with agency growth and operational planning
* Develop scalable processes for managing a growing client base
* Help build the long‑term structure and vision for the department
We’re Looking For Someone Who
* Has extensive experience in social media, content, or creative leadership
* Understands hospitality, lifestyle, and culturally driven brands
* Is highly organised and capable of leading multiple teams and projects simultaneously
* Has strong leadership and people management skills
* Understands strategy, production, creative direction, and platform behaviour
* Can confidently communicate with both clients and internal teams
* Has a strong eye for aesthetics, storytelling, and premium content execution
* Is proactive, solutions‑focused, and operationally minded
* Understands Instagram, TikTok, Meta platforms, reporting, and social trends
* Can balance creativity with structure and accountability
* Thrives in a fast‑paced creative environment
The Role
* Full Time
* Sydney Based
* Combination of office days, shoot days, venue visits, and client meetings
* Hospitality industry experience preferred
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