The Opportunity
The EA Agency is recruiting on behalf of a renowned PR and marketing group at the forefront of Australia's fashion and lifestyle scene. Representing a portfolio of sought-after brands, this is a unique opportunity to step into a hybrid Personal Assistant / PR Coordinator role supporting a high-profile Founder who is constantly in demand.
This position requires someone polished, proactive, and deeply passionate about fashion, media, and creative communications. You'll play a critical role in keeping the Founder organised and energised, while also rolling up your sleeves across campaign logistics, event prep, and day-to-day PR operations.
Key Responsibilities
Personal Assistant Duties
* Provide high-level personal support to the Founder, managing her ever-changing schedule, appointments, and travel
* Liaise with clients, stylists, creatives, and brand partners to manage her commitments and availability
* Screen and manage emails, DMs, and personal requests – ensuring clear priorities and responses
* Coordinate all personal errands, restaurant and event bookings, wardrobe pulls, and gifting
* Maintain discretion and act as a gatekeeper while ensuring the Founder remains accessible to key contacts
* Assist with occasional personal admin such as home-related tasks, courier bookings, and personal shopping
* Prepare briefing notes, confirmations, and itineraries for meetings, shoots, and launches
PR Coordination Duties
* Maintain and update media, influencer, and stylist contact lists
* Assist in the planning and coordination of brand campaigns, events, and product launches
* Manage product sample loans, gifting, and courier logistics
* Track media coverage and collate monthly PR reports
* Draft and proofread press releases, media alerts, and event briefs
* Liaise with photographers, venue managers, stylists, and content creators to support campaign rollouts
* Keep shoot days, activations, and events running on time and to plan
* Stay across social media trends and assist with occasional content ideas or caption writing
About You
* Previous experience as a PA or EA in a creative, media, or fashion environment
* PR or communications coordination experience highly desirable
* Impeccable attention to detail and excellent time management skills
* Confident communicator who can juggle personalities and fast-moving demands with ease
* Strong written skills with an eye for tone, trends, and brand aesthetics
* Comfortable working in a high-trust environment with personal and professional boundaries
* Flexible, fashion-forward, and always one step ahead
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