A fantastic opportunity exists to join an iconic brand and elevate your career at Starbucks Australia. There are multiple benefits to joining us; we currently have over stores and are aiming for a store network of more than 100+ stores in the next two years.
We often say that we aren't in the coffee business serving people— we're in the people business serving coffee. Our partners (employees) are the heart of our business, driving Our Mission forward:
To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit - one person, one cup and one neighbourhood at a time
As a Starbucks partner, you become part of something much bigger than just yourself.
Job Description
The Marketing Communications Manageris responsible forleading the execution of integrated marketing communications that bring the Starbucks brand and campaigns to life in the Australian market. The role ensures consistent, high‐quality brand storytelling across customer touchpoints, supporting visit frequency, brandaffinityand commercial outcomes.
This role focuses oncampaign execution and local market adaptation, working closely with global brand teams and local stakeholders.
Key Accountabilities
Campaign Planning & Delivery
* Plan and deliver integrated marketing communications campaigns across owned, paid and earned channels
* Lead end‐to‐end campaign execution from briefing through to delivery and post‐campaign review
* Ensure campaigns align with business priorities, seasonalcalendarsand customer insights
Brand & Content Stewardship
* Ensure all communications reflect Starbucks brand standards, tone of voice and visual identity
* Localiseglobal campaign assets and messaging for the Australian market
* Oversee content development across digital, CRM, in‐storeand social channels
* Partner withProduct,Digital and Store Operations teams to ensure cohesive execution
* Support activation of campaigns in‐store and across digital platforms
* Coordinate timelines,inputsand approvals across stakeholders
* Manage day‐to‐day relationships with creative, media and PR agencies
* Prepare briefs, providefeedbackand ensure quality andtimelydelivery
* Support budget management and campaign reporting
Performance &Optimisation
* Track campaign performance and engagement metrics
* Identifyopportunities to improve messaging, creative or channel mix
* Share insights and learnings with stakeholders
Qualifications
Measures of Success
* Campaign engagement and customer uptake
* Brand consistency and creative quality
Additional Information
About You:
* 7–10 years' experiencein marketing communications, brandmarketingor integrated campaign roles
* Experiencelocalisingglobal brand campaignsfor a local market
* Experience managingcreative, media and/or PR agencies
* Background inretailorQSRpreffered
* Strong executionfocuswith stakeholder‐management capability
Life at Starbucks Australia
Starbucks Australia is proudly Australian owned and operated. We are a small company with large growth plans. We've based in Collingwood, with expansive end-of-trip facilities (all shower amenities soaps & towels included), concierge services with dry-cleaning and parcel collection provided, and current building works for our very own Starbucks café on-site. We work on a hybrid model with 3 days in office, 2 from home.
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