Brand Manager – ANZ
This is a senior role in our Marketing team, responsible for managing all facets of the SKYN & LifeStyles brands within the ANZ Region.
Key Responsibilities:
* Managing all aspects of the LifeStyles and SKYN brands from initial development of product and brand plans through to communication strategies and execution to drive awareness, sales, market share, and engage our consumers.
* Managing various brand building ATL activities such as integrated media campaigns. Conducting measurement and reporting of marketing campaign performance incl. ROI.
* Managing the product development process (EPD & NPD) including managing project timelines with local and overseas production and packaging teams.
* Liaising with external agencies (design, digital, media,.) in the creation of briefs right through to post campaign analysis.
* Contributing to the management of the A&P with the support of the Head of Marketing & wider team.
* Manage all aspects of trade marketing incl. point of sale, product listings and documentation. Develop, source and manage trade point of sale to meet the needs of the sales team and retailers.
* Managing the CSR activities for the brand (working with Family Planning Australian, teach us Consent & Education Channels).
* Supporting content for retailer strategy meetings on a 6-monthly basis (Major customers include Coles, Woolworths, Chemist Warehouse).
* Supporting content for internal business reviews.
* Liaising with ANZ sales team to communicate marketing plans, and assist with product and deal sheets, BTL activity, planogram layouts, and other adhoc requests.
Requirements:
* Project management: able to work independently by following internal processes and reporting guidelines.
* Product & Portfolio Management: Having experience in managing a wide portfolio & planning the NPD pipeline.
* Campaign Management: Having experience in working with consumer campaigns across the Australian landscape (digital is a must).
* Interpersonal skills: effectively communicate and build strong relationships with team members.
* Attention to Detail: monitors and checks work or information and plans and organizes time and resources efficiently.
* Creativity: coming up with new and innovative ideas, solution oriented.
* Analytical skills: interpret data and consumer trends to determine the best course of action.
* Finance/budget management: maintain marketing and advertising budgets.
* Communication skills: excellent written and verbal communication, being adaptable to the needs of the audience.
About Us:
LifeStyles has a history dating back to 1905 when Eric Ansell first started making condoms in Richmond Australia.
Today LifeStyles is a Global leader in the sexual wellness sector, comprising a broad range of condoms, personal lubricants, and other related products and other products in over 60 countries.
Owning a large portfolio of trademarks, LifeStyles manufactures and commercialises its products either under leading global non-latex condom brands SKYN under its local heroes such as LifeStyles, Manix, Unimil, and Blowtex and Control.
Outside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs. LifeStyles owns and operates manufacturing facilities in Thailand, India and Spain, and it employs over 1,600 teammates globally.