Product Marketing Manager, Fixed-Term Contract
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Product Marketing Manager, Fixed-Term Contract
Join to apply for the Product Marketing Manager, Fixed-Term Contract role at Google
At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google's technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information.
Minimum qualifications:
* Bachelor's degree or equivalent practical experience.
* 4 years of experience in marketing, working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
* Experience managing cross-functional or cross-team projects.
Preferred qualifications:
* Experience working in one or more of the following fields: growth, product, brand, social, partner marketing or research.
* Experience with marketing and sales operations, financial analytics, or a related experience.
* Experience in consulting and working with behavioural marketing data.
About The Job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
* Define and execute go-to-market strategies and campaigns for new product or feature launches and measure the efficacy against Key Performance Indicators (KPIs).
* Develop programs aimed at acquiring customers (including business strategies, messaging, campaigns, collateral, events), increasing our engagement and measuring the efficacy of such programs.
* Evaluate product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
* Develop client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
* Deliver projects that are integrated into product marketing efforts, with minimal assistance.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Sales, Advertising, and Marketing
* Industries
Information Services and Technology, Information and Internet
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