Calling all marketing and growth marketing specialists! This is your chance to join a rapidly growing consultancy committed to improving leadership, mental health and quality of work across Australia. Help build brand consistency and growth through strategic marketing initiatives that align with this organisation's customer-centric approach. This role is for a dynamic, values driven team player who is data-driven, has an eye of building business through strategic insight and excels at delivery.
As a Marketing Strategist, you will play a pivotal role in shaping our marketing strategy, driving customer acquisition, fostering organic growth, and boosting brand visibility. You will lead the charge in crafting and executing innovative marketing campaigns, leveraging data-driven insights and a hacker mentality to achieve outstanding results. You'll be part of a collaborative team, working on both strategic initiatives and day-to-day growth marketing activities..
**Responsibilities**:
- Strategically scale our business by leveraging various channels to achieve acquisition targets and optimize costs.
- Collaborate with cross-functional teams to identify strategic opportunities while managing day-to-day growth marketing efforts.
- Launch and scale new solutions through effective go-to-market plans, managing the entire customer lifecycle from acquisition to retention.
- Execute growth strategies across diverse channels, ensuring maximum return on investment against set objectives and budgets.
- Define key metrics driving customer spend, retention, and brand impact, providing detailed analysis to inform decision-making.
- Offer thought leadership on emerging technologies and media channels to stay at the forefront of industry trends.
- Provide comprehensive lead reporting to the Business Development Team, supporting pursuit of new opportunities.
- Manage PR opportunities and press releases as they become integral to our strategic approach.
**Qualities We're Looking For**:
- A data-driven mindset, comfortable analyzing and utilizing tools to assess strategy effectiveness.
- Creative thinking, finding unique ways to capture attention and drive conversions.
- A solutions-focused approach, capable of communicating the true benefits of our solutions.
- Possess a hacker mentality, continuously exploring innovative avenues to market.
- Multi-talented across various channels, from writing compelling blogs to technical analysis.
- Willingness to embrace failure, quickly adapting strategies for optimal results.
- Exceptional storytelling skills and attention to detail, synthesizing data into compelling narratives.
- Articulate and intelligent in writing, connecting with clients through persuasive communication.
- Adaptive and flexible, simplifying complex ideas to garner support.
- Commitment to seeing projects through from concept to execution.
**Goals**:
- Build brand presence through a holistic marketing strategy, utilizing content to foster trust and advocacy, growing our client database, and increasing incoming inquiries.
- Generate leads and enhance conversion rates by implementing diverse strategies and campaigns, supporting the team in converting leads into business.
- Enhance customer retention and growth, raising average order value and lifetime customer value while strengthening our brand.
**Qualifications**:
Bachelor minimum - Marketing, Communications, Digital Media, PR, Data Analytics, majors and minors will be favourably considered.
**How to Apply**: