Bird in Hand, a globally celebrated winery known for its premium wines, breathtaking experiences, and bold artistic vision, is looking for a talented PR & Brand Executive to join our team.
About the Role
Working closely with our Brand Director, you'll be the driving force behind our brand storytelling. You'll balance hands-on content creation, media relations, and event coordination, ensuring Bird in Hand's voice is consistent, and unforgettable across every channel and touchpoint.
Whether you're writing a press release, managing an activation, hosting media at our estate, or supporting high-profile brand events, you'll thrive in a dynamic, premium-focused environment where no two days are the same.
Key Responsibilities
* Develop and distribute high-quality media releases, brand copy, and digital content.
* Cultivate relationships with media, influencers, tourism bodies, and partners.
* Manage communications with PR agencies and ensure brand alignment across all outputs.
* Create and manage content for digital platforms.
* Coordinate and deliver private and public events in SA and Tasmania—from concept to execution.
* Oversee the creation and distribution of marketing collateral and merchandise.
* Support sponsorship activations and ensure brand consistency in all promotional efforts.
Required Experience & Skills
* 3+ years of experience in public relations, brand communications, or a similar role—ideally within the wine, luxury, lifestyle, or tourism industries.
* Proven ability to pitch and secure media coverage across traditional and digital channels.
* Strong portfolio showcasing written work, brand storytelling, and content creation.
* Experience planning and executing events of varying scales.
* Proficiency in digital content tools
* Solid understanding of social media platforms and content strategy.
* Familiarity with working with creative agencies, photographers, and designers.
* A network of media, influencer, and industry contacts is highly desirable.
What We're Looking For
* PR and media relations pro with exceptional writing and storytelling skills.
* Digitally fluent in content creation for web, social, and email.
* Event coordination wizard—meticulous, cool under pressure, and guest-focused.
* Ability to juggle multiple projects with precision and creativity.
* Strong visual sensibility; familiarity with design tools.
* Passion for wine and premium experiences—experience in wine marketing highly regarded.
You'll Need To:
* Be based in Woodside, SA and happy to travel to Tasmania for key brand events and activations.
* Thrive working both independently and collaboratively across teams.
* Excel in a fast-paced, high-standard brand environment.
Why Join Bird in Hand?
We're more than a winery—we're a destination for art, culture, and luxury. You'll be part of a close-knit, creative team that values bold ideas, elegant execution, and authentic connection.
How to Apply
Please send your resume and a brief cover letter and/or portfolio showcasing your relevant work to: Applications close when the right candidate is found—so don't delay