Listed 05/06/2025 | Location(s): Melbourne - (VIC) | Type: | Reference: 05/06/2025
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Job Description
De Bortoli Wines is seeking a dynamic Sponsorship & Events Manager to lead the execution of a flagship sponsorship program, transforming it into a powerful platform for brand awareness, engagement, and lead generation. This is a high-impact role where strategic thinking meets flawless execution and where your work will directly elevate one of Australia's most respected wine brands. The successful applicant will be employed on a 12-month fixed-term contract with an option to extend for a further period, based on performance and business needs.
What You'll Do
* Lead end-to-end sponsorship management—including activations, events, branding, and partner fulfillment for De Bortoli Wines
* Develop and execute integrated marketing campaigns across digital, social, content, and experiential channels to showcase our wines and heritage
* Attend and represent De Bortoli at sponsored events (including evenings and weekends)
* Plan and deliver high-quality events for key audiences—VIPs, trade partners, and media, ensuring memorable and measurable experiences that highlight De Bortoli's story
* Manage stakeholder relationships, working cross-functionally with internal marketing teams, external agencies, vendors, and sponsorship partners to keep everything aligned with De Bortoli's values
* Own the sponsorship calendar—tracking all key milestones and deliverables, and ensuring seamless integration with broader marketing goals
* Oversee the creation of marketing assets and event collateral maintaining consistent De Bortoli branding across all touchpoints
* Track and report on ROI and performance, using insights to refine future sponsorship strategies and demonstrate value to internal stakeholders
* Stay on the cutting edge of industry trends and new activation opportunities to continuously elevate De Bortoli's sponsorship impact
What You Bring
* 5+ years in sponsorship marketing, brand activations, or large-scale event management—ideally within the food & beverage, wine, or hospitality sector
* Proven ability to manage complex projects, tight deadlines, and multiple stakeholders, all while maintaining attention to detail and a passion for brand storytelling
* Strong relationship management and negotiation skills
* Experience with integrated campaigns (including digital & social) to drive both brand awareness and tangible lead generation
* Strategic mindset, excellent organisational skills, and a keen eye for ensuring every activation reflects De Bortoli's heritage and quality
Qualifications
* Bachelor's degree in Marketing, Communications, Event Management, or a related field
* A proven track record of experience in a sponsorship-focused or events role, preferably with a well-known consumer brand or agency
*Please note as a pre-requisite for the employment, prospective candidates will be required to undertake pre-employment screening.
Applications close on Friday 4th July 2025
To View a detailed Position Description please click HERE
Join De Bortoli Wines and own a flagship sponsorship program that brings our brand to life. If you're a strategic, hands-on marketer with a passion for crafting memorable experiences, we'd love to hear from you.
Qualifications
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