**About the role**
As the Campaign Lead, you will be integral in pushing the brand to new lengths, ensuring continual growth as the business transitions to the next generation of drinkers. You will contribute to the development of the customer trade plan and brand strategy, ensuring successful planning and execution of campaigns end-to-end, working cross functionally with the broader marketing team, business stakeholders and agency partners.
In addition you will:
- Manage and execute brand campaigns and projects end-to-end, developing project timelines, budgets and ensuring cross functional alignment.
- Own the overarching campaign brief and communications with all internal stakeholders and agencies.
- Collaborate with the Merchandise, Operations and product experts and the In Store Marketing team to bring discovery to life in stores and every touch point for our customer.
- Manage the media plan and budget for major campaigns.
- Create world class marketing campaigns, maximising business' growth and lead the post campaign review across each channel to assess performance and key learnings.
- Building strong internal relationships, to navigate and influence in a complex matrix environment effectively whilst role modelling Dan Murphy's values and ways of working.
**About you**
This position will suit an experienced Marketer, with previous career experience in brand and campaign management and proven commercial acumen in a retail environment. You will have a strong understanding of optimisation techniques across digital and non digital channels and the ability to work autonomously in a fast paced, dynamic environment; with confidence in your knowledge and a passion for the liquor industry.
You'll have proven experience project managing marketing campaigns end-to-end, with the ability to implement strategy into action, delivering at scale.
To be successful, you'll also have:
- Tertiary qualifications, preferably in Marketing or equivalent experience.
- Budget management experience.
- Brand and creative management experience.
- Media planning and implementation experience.
- Strong understanding of wider cross-functional business planning including category strategies.
- The ability to interpret customer data that can be utilised to build compelling retail plans and also to review the effectiveness of marketing activities.
- Proven capability and resilience across matrix organisations, with experience managing diverse stakeholders both internally and externally.
- Project management & agile mindset/experience are advantageous.
**The Perks**
- Everyday Rewards plus card - access exclusive employee discounts across Woolworths, BigW and Endeavour Group brands (BWS, Dan Murphy's etc) and discounts at our ALH venues.
- Our innovative ways of working include headspace mornings once a month (no meetings company-wide), opportunity to partner alongside bright minds and genuine investment in leading technologies.
- Career progression to help you realise your potential. As our business grows so do the opportunities for our people.
- Work with an industry-leading team and be a part of one of the most exciting retail transformations in Australia
**Grow with Endeavour Group**
Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy's, ALH Hotels and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we're driven by a culture that puts our customers and team first.
As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation. At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.
We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating a more sociable future - for our customers and for each other.
**We'd love to hear from You**
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Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.