Job Description - Marketing Reporting Analyst (250000R9)
About the role
This role designs and leads marketing effectiveness reporting. Responsibilities include understanding desired business and member experience outcomes, reporting on them, and deriving insights that lead to actions. The role manages marketing, membership, and digital reporting, including campaign insights and the implementation of media mix and full funnel models. It connects marketing efforts to member data to improve outcomes and drive efficiencies.
Key responsibilities include:
* Connecting marketing analytics to business results across customer and member segments to inform experience design
* Collaborating with Analytics and Optimization teams to ensure data integrity and integration
* Ensuring system and data access with Technology teams
* Working with external partners on media mix modeling and data matching to improve performance and member experience
Marketing responsibilities:
* Managing marketing reporting, dashboards, and optimization to ensure transparency
* Providing insights on marketing ROI and opportunities for improvement post-campaign
* Delivering business reporting on marketing activities across online and assisted channels
* Building user-friendly dashboards (e.g., Tableau, Customer Journey Analytics)
About you:
* Qualifications in business, marketing, data, or statistics
* Strong statistical and analytical skills
* Technical expertise in digital analytics, CRM, audience modeling, and multi-channel funnels
About us:
RACQ is evolving towards smarter solutions, committed to sustainability and community impact, including aiming for carbon neutrality by 2032. We support flexible work arrangements and value diversity and inclusion, encouraging applicants from all backgrounds to apply.
What we offer:
* Benefits including discounts on banking, insurance, and assistance products
* Community engagement opportunities such as volunteer leave and donations
* Flexible working, parental leave, cultural leave, and wellbeing programs
* Development opportunities through training and digital learning platforms
Please Note: The application process may include interviews, assessments, and background checks. Adjustments can be requested during the process.
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