Job Function:
Marketing
Job Sub Function:
Product Management
Job Category:
Professional
All Job Posting Locations:
North Ryde, New South Wales, Australia
Job Description:
Johnson & Johnson is a world leader in innovative medicine. Our expertise is informed and inspired by patients, whose insights fuel our science-based advancements. We save lives by developing the medicines of tomorrow.
The Opportunity:
We have an opportunity for a Digital Content Manager to set the strategic direction for the content strategy plan. This role will be the lead of the development and execution of a data-driven, personalised content strategy across omnichannel platforms, collaborating with cross-functional teams to drive customer engagement, brand differentiation, and business growth.
Responsibilities:
* Set the strategic direction for the Content Strategy Plan by synthesising qualitative and quantitative insights, including advanced data analytics, to ensure content aligns with overarching brand and business objectives
* Champion customer personalisation by defining segmentation, mapping optimal channels, and curating persona-driven content that fosters engagement, loyalty, and clear differentiation for J&J
* Work hand in hand with the brand leads on driving omnichannel excellence
* Steer operational planning and execution, driving cross-functional collaboration with marketing, technology, and other key stakeholders to embed content personalisation as a core business capability
* Lead the design and implementation of omnichannel initiatives, ensuring all customer engagement activities are strategically aligned to deliver measurable impact and support brand growth
* Provide strategic oversight on customer engagement metrics, distilling actionable insights and guiding the marketing team to refine content and brand strategy based on evolving customer needs
* Design and oversee the deployment of customer microjourneys in collaboration with technology partners, ensuring seamless, personalised experiences across all touchpoints
* Direct quarterly content planning and development, leveraging modular content authoring approaches and partnering closely with agencies to deliver innovative, scalable solutions
* Lead strategic engagement with the Data Science Team to harness customer data, uncover new personalisation opportunities, and continually advance the organisation's content capability and competitive edge
About You:
You will be ready to take on a new opportunity to shape and drive the value of this new role within the Business Unit and across J&J. You are future focused and passionate about defining and delivering the content experiences our customers expect aligned to brand strategy. You are a team player, highly collaboratively and not afraid to challenge the status quo and lead this change.
Benefits:
* Competitive remuneration package
* Continuous training and support
* Award-winning leadership development programs
* Inclusive, flexible, and accessible working arrangements
* Equal opportunity employer supporting diversity and inclusion
* Up to 18 weeks of parental leave to support new parents
* 4 days of volunteer leave to give back to the community
* Option to purchase up to 2 weeks of additional annual leave for extra time off
* Enjoy a dedicated Wellbeing Day to prioritise self-care
* Global Wellness Reimbursement of $780 per year for healthy eating, exercise, or mindfulness activities
* Access to an Employee Assistance Program for personal and professional support
* Enhanced leave provisions for compassionate (caregiver) leave, providing up to 30 days of additional support
* Life insurance coverage for added peace of mind
Why Choose Us:
Competitive remuneration package and continuous training. Supportive environment with award-winning leadership development programs. Inclusive, flexible, and accessible working arrangements for all.