Our client, a leading multi-strategy alternative investment manager specializing in real estate, private equity, credit, and liquid market strategies, is seeking a dynamic Marketing Director for a newly created role. This position will be instrumental in shaping and executing marketing strategies to boost brand visibility, support capital-raising, and communicate investment philosophy and performance to stakeholders. Reporting to the Chief Operating Officer, you'll collaborate closely with capital raising, investor relations, and cross-functional teams.
Key Responsibilities
Strategic:
* Develop and implement integrated marketing strategies aligned with business goals.
* Support fundraising through collaboration with investment and capital raising teams.
* Design data-driven campaigns targeting institutional, family office, and wholesale investors.
* Ensure regulatory compliance for all materials.
Content Development:
* Create compelling content like presentations, thought leadership, newsletters, and website updates with internal teams and external consultants.
* Manage agencies for design, copywriting, video production, and PR/media relations.
* Maintain brand consistency across channels.
Content Distribution:
* Oversee digital channels including website, email, and social media with consultant support.
* Develop digital marketing strategies using automation tools.
* Plan and execute investor events, webinars, and conferences, handling logistics and follow-up.
Stakeholder Engagement:
* Align marketing with distribution, investment, and client service teams.
* Build relationships with agencies, media, and industry partners.
* Contribute to leadership discussions and strategic decisions.
Qualifications, Skills & Experience
* Bachelor's degree in Marketing, Communications, Finance, or related field.
* Proven marketing experience, ideally in financial services or investment management.
* Knowledge of private capital markets and investor communications.
* Proficiency in digital tools, CRM, and analytics.
* Strong communication, project management, and collaboration skills.
* Adaptable to fast-paced environments with a focus on process improvement.
Our client fosters a culture of integrity, respect, accountability, teamwork, excellence, initiative, humility, and fun. As a staff-owned firm, they prioritize alignment, long-term partnerships, and sustainable outcomes.
If you're a proactive marketer ready to drive impact in alternative investments, apply now or for more details, email Maciek Motylinksi via mm@platinumpacific.com.au
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Investment Management and Marketing Services
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