Position Description
Role Reporting Information
Title
Head of Marketing
Reports To
Head Of Convenience
Date
November ****
Purpose of Role
Reporting to the Head of Convenience, this role will see you lead and grow the development and execution of United's products and marketing strategies to continue business growth, retailer wealth, and brand equity.
The role will establish and maintain strong relationships with Executives, retailers, and suppliers to continue to grow the premium United customer experience.
Taking responsibility for brand, financial performance, and leadership, this role will form a fundamental part of the continued success of United's future.
Accountabilities
Develop revenue generating marketing campaigns;
Oversee the creation of all marketing material and communications, print and digital;
Champion New Product Development to increase sales;
Determine and manage the marketing budget and key performance metrics, reporting on investment return;
Devising and implementing all Product and Channel marketing communications;
Responsible for the implementation of digital strategies to meet business objectives and drive business growth;
Managing external suppliers including creative, media and PR agencies;
Developing and managing promotional and advertising material in line with marketing objectives;
Oversee key projects and initiatives while working closely with other departments including operations, merchandise, and IT;
Management of client paid advertising products and material to deliver strong sales results;
Mentoring and managing the Marketing Team in Philippines;
Key Selection Criteria, Qualifications & Experience
Background in a management level position from food retail or FMCG industries coupled with Tertiary qualifications in a relevant management/business discipline or equivalent industry experience essential;
A QSR background will be highly regarded (i.e. McDonalds, Hungry Jacks, and Domino's Pizza etc.);
Strong attention to detail;
Excellent written and verbal communication skills;
Strong influencing and negotiation skillset;
Effective project/timeline management;
Minimum 8 years' experience in marketing;
Strong general knowledge of digital and general usability concepts and a genuine passion for digital industry;
Familiar with SEO and SEM concepts and ability to question the relevant agency on their implementation and strategy;
Able to work autonomously and get hands on.
Company Overview
United Petroleum is an independent, Australian owned petrol and convenience company which offers customers premium quality fuels and competitive pricing Australia-wide.
Established in **** the United retail network has expanded to over 450 locations in every state in Australia, establishing ourselves as a cornerstone of the nation's fuel industry.
As one of Australia's largest privately owned groups we take pride in our competitive spirit and commitment to excellence.
At United, we are pioneers in the independent fuel sector, leading the charge in retail and wholesale fuel markets.
Our diverse portfolio includes convenience stores, fuel terminal import operations, fuel transport and fleet card services.
With a workforce exceeding 2,500, we're fostering a community dedicated to driving Australians.
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