At Orchard, we believe creativity and technology should work hand-in-hand to invent better outcomes. We're Australia's leading health and wellness agency, blending modern marketing with science and powered by deep digital experience. Our work wins effectiveness awards and, more importantly, creates meaningful change for patients, HCPs, and the brands we partner with.
Job Description
Due to continued growth and increasing client demand, we are seeking a talented Freelance Senior Strategist to join our Sydney team. This role is ideal for someone with strong experience across the Healthcare and Pharmaceutical sectors, combined with a deep understanding of brand, communications, and digital strategy. We are looking for someone who is passionate about solving complex business challenges through evidence-based thinking.
About the Role
Traditional and obvious thinking doesn't cut it in our strategy team. We are a diverse and unconventional group made up of UX specialists, CX strategists, data planners, CRM experts, and social planners.
We are driven by curiosity and a relentless desire to uncover insights from culture, consumer behaviour, market dynamics, economic trends, and product truths. We combine these insights with deep digital communications expertise to develop strategies that create meaningful commercial impact.
Our team partners closely with data, UX, and CX disciplines to ensure solutions are practical, effective, and fit for purpose. Evidence informs our thinking, creativity delivers the outcome.
Our guiding philosophy is simple: create solutions that have an affect to deliver outcomes that have an effect. This keeps our strategic direction clear, grounded, and actionable.
Key Responsibilities
* Develop evidence-based strategies to solve complex business and marketing challenges
* Lead brand, communications, and digital strategic thinking for clients
* Deliver consultative, higher-value upstream strategic advice to senior stakeholders
* Translate strategy into downstream campaign, channel, and communications planning
* Work closely with social, content, data, UX, and CX teams to create integrated solutions
* Identify cultural, behavioural, and market insights that unlock growth opportunities
* Present strategic recommendations clearly and confidently to clients and internal teams
What We're Looking For
* Proven experience in a strategy role within an agency or consulting environment
* Strong background across brand, communications, and digital strategy
* Commercial acumen with the ability to solve business problems creatively
* Confidence working with data and translating insights into action
* Excellent stakeholder management and presentation skills
* Collaborative mindset with experience working across multidisciplinary teams
Qualifications
* 7+ years' experience working in a strategic/planning function.
* The ability to work with data to develop insights and recommendations for clients.
* A collaborative attitude and approach to solving problems.
* A mastery of your strategic capability, and a basic understanding across other forms of strategy, including, but not limited to: Brand strategy, communications strategy, and digital strategy.
* A trusted advisor that can quickly understand the client's business needs and develop a solution.
* Loves to actively share POV on market and industry, both educating our clients and building trust.
* You are a highly skilled communicator, that knows how to convert complex analysis into simple and actionable strategies.
* Ability to facilitate and lead client workshops to uncover business problems in a dynamic and collaborative way.
* Confident to lead, develop and present pitch-winning strategies that lead to new business.
* Show a strong commitment to the Company's core values of Collaboration, Integrity & Curiosity
* Embrace and respect the Company's community and environmental responsibilities.
* Proven ability of working within a team
* Experience working in healthcare is highly valued
Additional Information
Orchard Marketing is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.
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