About Us
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At MONDAY Haircare, we're on a mission to become the number one haircare brand in the world. To achieve this goal, we need a talented Marketing Manager to join our global team.
In just five years, we've expanded into 44 countries and stocked by over 200 retailers across 80,000+ doors—reaching 1.5 billion consumers globally. We've grown 300% year-on-year, now selling 65,000 bottles daily, and have earned 37 major beauty awards. As the #1 haircare brand on TikTok, we've generated 1.9 billion hashtag views and over 28 million likes, alongside 8.5 billion media impressions.
About the Role
As Marketing Manager, you will lead efforts for ANZ, Mexico & Rest of World & provide some support for US and you'll play a key role in shaping and delivering our marketing strategy across diverse international markets. You'll collaborate closely with the global marketing team to drive brand awareness, support growth, and ensure local relevance in execution. This is a high-impact, hands-on role for someone passionate about beauty and excited to be part of a fast-paced, ambitious brand story.
Responsibilities
1. Own, plan and execute end-to-end marketing campaigns that drive awareness and sales for MONDAY Haircare (Markets: Lead ANZ, MX & ROW, Support US), including new market, new retailer and NPD launches; in partnership with commercial team and external agencies
2. Develop and manage relationships with retailers to deliver localized marketing initiatives including marketing campaign implementation, in-store executions, event activations and targeted campaigns around the retail promotion calendar
3. Support key market initiatives within US market as key strategic brand priority including retailer activity, PR & marketing campaigns
4. Work closely with in-house content team, copy team to create bespoke localized content for marketing campaigns & launches
5. Work with performance marketing team to deliver on targeted local digital ad campaigns to drive sales in each market
6. Develop and execute PR and influencer strategies (paid and organic) in each market, with the support of agency partners when required
7. Control and guarantee accuracy of budget spend and provide timely communication to relevant stakeholders on overspending/funds availability
8. Develop strategies and tactics to boost MONDAY's presence and sales in responsible markets
9. Lead brand partnerships, experimenting with various organic and paid partnerships, tracking results based on objective
10. Build strategic relationships and partner with key industry players, media, influencers, KOL, agencies
11. Keep up to date with relevant trends, developments and technology in relation to the role and suggest new ideas, processes and/or strategies where relevant
12. Identify key content creators within the beauty space to execute on brand content along with creator executive
13. Work with sales team to deliver retailer/trade launch presentations to gain buy-in for ranging
14. Support and grow junior team and share knowledge regularly in tutorial and learning sessions
Requirements
1. General support/collaborative projects with the Global Team as needed
2. 4 years' experience in marketing, advertising or brand development within a retail, beauty or FMCG company
3. Proven leadership skills with the capability of influencing teams and implementing key business initiatives cross-functionally
4. Experience in customer-focused, data-oriented environments
5. Knowledge, understanding and experience in developing marketing strategies and initiatives for allocated retail portfolios to deliver partner objectives and business performance
6. Strong results focus, with high energy, attention to detail and creativity
7. Outstanding communications skills, both verbal and written
8. Motivated and autonomous worker with the ability to identify and resolve problems
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