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Marketing & event coordinator

Warrnambool
Queenscliff Music Festival
Posted: 15 April
Offer description

The Marketing & Event Coordinator plays a key role in delivering campaigns for Queenscliff Music Festival, supporting audience growth, ticket sales and brand presence.

Working within a small, collaborative team, this is a hands-on role across digital, content, partnerships and ticketing. You’ll help bring the festival to life — from early campaign rollout through to live delivery on the ground in Queenscliff.

HOW TO APPLY

* You must submit a Cover Letter and CV, including links to evidence of your work to *****@qmf.net.au by 5pm Monday 20 April.

* No Agencies will be considered.

PRIMARY RESPONSIBILITIES

Campaign Coordination

* Support ideation and delivery of integrated marketing campaign

* Coordinate campaign timelines, assets and rollout across channels

* Monitor ticket sales trends and support optimisation

Content Creation

* Build and maintain a content calendar for social media and marketing

* Write engaging copy and capture, curate & edit high quality imagery and motion for use on socials, EDMs, website and campaigns

* Support content capture in the pre-lead and during event mode

* Contribute to a consistent, warm and audience-led brand voice

Community Management

* Monitor social media DMs, comments and mentions, responding or escalating where needed

* Actively engage with creators, artists and customers to foster a thriving community

Digital & Website

* Maintain and update website content

* Assist with digital campaigns (Meta, Google) and asset coordination

* Support email marketing campaigns and audience segmentation

Print

* Manage execution of printed marketing materials – such as posters, program, flags

Partnerships

* Support coordination of assets, content and marketing across key ticketing and media partnerships

* Support delivery of marketing outcomes for sponsors and partners

* Assist with tourism and regional partnerships bringing the destination to life through our channels

* Coordinate cross-promotional opportunities and stakeholder deliverables

Content Management

* Prepare detailed photography, videography and content creation briefs for key contractors involved in the delivery of the event

* Coordinate content capture and unique moments with key festival stakeholders – artists, team, audience.

Reporting & Insights

* Track and analyse performance data across campaigns, social and ticketing

* Compile and communicate key insights and reports to influence ongoing brand marketing and creative output

* Assist in post-campaign and event analysis across ticketing, marketing and partnerships

Festival Delivery (On-Site)

* Support on-site marketing execution and audience communications

* Assist with signage, branding and info distribution

* Coordinate live social coverage and content during the event

Event Planning & Coordination

* Support other aspects of event planning, particularly where a consistent brand and marketing tone are required, this may include, communications, signage, merchandise.

* Support general event planning and delivery as requested


SKILLS & ATTRIBUTES

Key Skills & Experience

* 3+ years in marketing, events or communications

* Strong writing and content creation skills

* Experience across social media and digital platforms

* Highly organised with ability to manage multiple priorities

* Strong attention to detail and time management

* A brand advocate with a creative mindset aligned with commercial awareness

* Passion for live music, regional events, tourism and community

Desirable

* Festival or live event experience

* Email marketing platform experience

* Basic paid media knowledge (Meta/Google)

* Canva or Adobe skills

Personal Attributes

* Proactive, adaptable and hands-on

* Collaborative and community-minded

* Calm under pressure

* Creative with a strong eye for detail

* Genuinely passionate about audience experience

WHY JOIN US

* Be part of one of Australia’s most loved regional music festivals

* Work closely with a passionate, tight-knit team

* Contribute to a festival that supports artists, community and region

* Experience end-to-end festival delivery

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