Purpose & Overall Relevance for the Organization:
As a Field Account Representative, you will be the face of the brand in your territory - driving sales growth, strengthening retail partnerships, and ensuring Adidas is showcased in-store with excellence. Through collaboration, training, and brand advocacy, you will help bring adidas products and stories to life for consumers.
Key Responsibilities:
* Develop and maintain strong relationships with retail staff and store managers.
* Execute seasonal product launches, campaigns, and marketing initiatives in partner stores.
* Ensure premium in-store execution across merchandising, product layout, and stock levels.
* Train and inspire retail partners on adidas product technologies, stories, and benefits.
* Share field insights with Adidas teams on market trends, competitors, and store performance.
* Drive sell-through via activations, events, and impactful training sessions.
* Uphold brand standards across all retail environments.
* Monitor performance metrics and collaborate with internal teams to exceed KPIs.
Key Tasks:
Functional:
* Build trusted partnerships with retail staff and managers across your territory.
* Execute seasonal strategies to maximise visibility and sell-through.
* Oversee visual merchandising standards, stock levels, and product presentation.
* Deliver product knowledge sessions highlighting key innovations and benefits.
* Act as the eyes and ears of the market - providing feedback on trends, competition, and consumer behaviour.
* Champion the adidas brand by ensuring consistency in every retail touchpoint.
Sales & Performance:
* Track and analyse store sales data to identify growth opportunities and risks.
* Collaborate with internal sales and merchandising teams to achieve account goals.
* Deliver impactful training to boost partner staff knowledge and selling confidence.
Market Intelligence:
* Monitor and report on competitor activities and emerging retail trends.
* Provide actionable insights from the field to inform product and commercial strategy.
Brand Advocacy & Training:
* Be a true brand ambassador - knowledgeable, authentic, and passionate.
* Lead engaging product and brand training sessions to elevate retail partner expertise.
Knowledge, Skills & Abilities:
* Strong interpersonal skills with the ability to build and sustain relationships.
* Commercial mindset with proven ability to influence sales performance.
* Excellent communication and presentation skills, both in-person and virtual.
* Solid understanding of retail operations, merchandising, and consumer behaviour.
* Self-motivated with strong organisational and time-management abilities.
* Analytical thinker with confidence in interpreting data and translating insights into actions.
* Passion for sports, lifestyle, and the adidas brand.
Requisite Education & Experience / Minimum Qualifications:
* Bachelor’s degree in Business, Marketing, Sales, or related field preferred (or equivalent experience).
* 2–4 years of experience in retail account management, field sales, or a related commercial role.
* Proven track record in driving sales growth and delivering against KPIs.
* Experience delivering training or product presentations to retail staff.
* Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and CRM tools.
* Flexibility to travel regularly within assigned territory.