Are you the kind of marketing lunatic who wants to break patterns, implement bold ideas, and help turn a strong brand into a global, iconic pull brand?
Good.
Because we're not looking for "SAFE".
Welcome to your next adventure.
Adventure Purpose
We could list responsibilities in a neat, predictable way.
But if you believe real growth comes from energy, ownership, adaptability, and execution, then here's the real purpose:
Build Smart Power Tech into a global, sleek, high-tech pull brand that people actively want, not one that needs to chase.
Yes. Pull brand.
Who Are we?
Smart Power Tech (SPT) is where advanced technology and energy efficiency meet execution.
We design, manufacture and deliver smart home appliances and solutions, such as heat pumps, air conditioning, water filtration, and induction cooking.
We're scaling fast, expanding our product range, and building a brand that's meant to be seen, stocked, installed, and trusted.
If you like momentum, ownership, and leading a sleek premium brand that actually moves the needle, you'll like SPT.
What You'll Be Doing
1. Growth & Go-To-Market
2. Build and execute GTM plans across all product lines
3. Shape and maintain brand identity, assets, and positioning
4. Define audiences and personas across B2C, B2B and B2BC
5. Create segment-specific plays for homeowners and various different commercial bodies.
6. Performance Marketing
7. Own full-funnel metrics: leads, CAC, ROAS, conversions, attribution
8. Run and scale channels across Google, Meta, YouTube, email/SMS, and retargeting
9. Drive the brand towards becoming a true pull brand
10. SEO, GEO & Content Authority
11. Build organic dominance through technical SEO, GEO, and content clusters
12. Create structured content that performs in AI-driven and search-based discovery
Think you can do that?
Good. Let's keep going.
1. Brand & Creative Direction
2. Ensure brand consistency across digital, social, print, and on-ground
3. Maintain high visual and messaging standards across all TTL assets
4. Build credibility through case studies, stories, PR hooks, and proof
5. Commercial Alignment
6. Work closely with real Business Development (not sales in disguise), Sales, Post-Sales, Product, Production, and Ops
7. Improve lead quality, conversions, and forecasting through tight collaboration
8. Work closely with our local and overseas marketing department employees, consultants and/or agencies.
9. On-Ground & Field Marketing
10. Plan and execute exhibitions, seminars, and events — including budgeting and costing
11. Manage suppliers, production houses, and service providers
12. Own event execution end-to-end: crowd attraction, staffing, coverage, follow-up
13. Be ready to travel, execute overseas activations, and see initiatives through
14. Step out of the office to capture real on-site video content, testimonials, and brand stories
15. Enable installers and partners with training, assets, and lead frameworks
You're the on-ground hero, resourceful, hands-on, and willing to learn on the go.
1. Team Building & Art Direction
2. Identify, interview, and hire designers and marketing talent as needed
3. Manage creatives, freelancers, and agencies
4. Apply a sharp eye for detail to keep the brand flying high
5. Grow into leading a marketing department that's heading global
This is your starting line, not the finish.
Reporting Line
Reports to: Global General Manager
Career Path: Marketing Manager → Sr. Marketing Manager → Marketing Director → CMO
What Success Looks Like (KPIs)
* B2C: CPL, quote-to-sale conversion, ROAS, LTV uplift
* B2B: Active partners, partner-sourced revenue, co-marketing impact
* Brand: Share of search, organic growth, social engagement
* Retention programs and impact
* Bold, non-conventional ideas that break slow, boring growth patterns
* Ultimately: turning SPT into a pull brand — and becoming our Marketing Super Hero
Tools You'll Use
GA4, GTM, ERP/CRM tools (Odoo, Salesforce, etc.), Google & Meta Ads, SEO tools (Ahrefs, SEMrush) + any other tool you wish or believe would come in useful and handy.
Why Join SPT
This role is for people who like building something real.
At SPT, partnerships aren't just logos on a slide — they turn into stocked products, trained installers, and real revenue. You'll work directly with decision-makers, have the freedom to move fast, and play a key role in shaping how the brand grows across Australia.
If you enjoy opening doors, building trust, and seeing your deals come to life — this is your role.
How to Apply
If this sounds like your kind of challenge, please proceed with your application on linkedin.
If you face any issues regarding your application submission or if you have any questions, please feel free to reach out to us at:
We care more about relationships, attitude, and execution than buzzwords.