We are seeking a commercially minded and strategically driven Head of Owned & Organic Acquisition
to lead Greenstone’s non-paid digital growth strategy. This role is accountable for delivering sustainable acquisition, engagement and lifecycle performance across all owned digital channels. It will define and execute a clear organic growth strategy spanning: SEO and Generative Engine Optimisation (GEO) Email and lifecycle marketing (including lead nurturing) Website UX, CRO and digital experience optimisation Acquisition technology, tracking, tagging and measurement This is a critical leadership role that directly influences revenue growth, customer value and brand authority across our multi-brand portfolio. Key Responsibilities
Define and execute owned & organic acquisition strategy across all brands Lead high-performing teams across SEO, lifecycle, UX and acquisition tech Drive continuous testing and optimisation across journeys and experiences Own digital measurement frameworks and performance reporting Partner cross-functionally to ensure compliant, customer-centric execution Skills & Experience
10+ years digital marketing leadership experience Deep expertise in SEO, GEO, lifecycle marketing & CRO Advanced knowledge of GA4, Tag Manager & marketing attribution Strong commercial acumen and executive reporting experience Proven people leadership and stakeholder management capability Experience in financial services or regulated industries preferred Experience managing multi-brand digital strategies Our Promise to Our People
We are passionate about our core values of Customer First, We Care, One Team, and Results Driven, which define how we approach our work. We recognise that our colleagues are the key to our success. That\'s why you can expect to be rewarded for the hard work you put in through job satisfaction, career development and the fantastic range of benefits we offer: Fantastic employee benefits including flexi days, flexible working, annual $1200 travel/parking allowance & more State of the art building facilities including a dedicated & subsidised on-site company café (weekly free lunch) & on-site gym Health & well-being initiatives and programs Opportunity to take part in in-house leadership & emotional intelligence workshops Quarterly award functions and a grand annual conference to recognise our people Morsl market (a fully automated self-serve, food and drink marketplace with a wide variety of meals, snacks and drinks) Who We Are
Greenstone distributes insurance products under trusted brands in Australia, New Zealand and Canada. Some of our brands are Buddy, Australian Seniors, New Zealand Seniors, OneChoice, Real Insurance, SPCA Pet Insurance, Prime Pet Insurance, North Cover, FiftyUp, Guardian and Choosi. We are the leading distributor of direct Insurance products in the Australian insurance market. Since launching into the Financial Services sector in 2007, Greenstone has experienced a commanding volume of growth being recognised for our credible brands, customer focused values and people-driven work culture. We are passionate about our core values, which contribute towards the positive culture that supports our employees, our customers and our community. Location
Great central location in Norwest Business Park, Norwest, only a short walk from Norwest Metro station and also direct bus access from Parramatta and Blacktown. Apply Now
If this role interests you, we would love to hear from you! Website: www.greenstone.com.au Unlock job insights
Salary match Number of applicants Skills match Greenstone specialises in the design, marketing, distribution and administration of personal insurance products. Formed in 2007, Greenstone has focussed on developing simple and affordable direct insurance products for its customers. Greenstone have expanded their insurance product offering to include term life, funeral, income protection and pet insurance products. These insurance products are distributed through Greenstone\'s Proprietary Brands (Real Insurance, Australian Seniors Insurance Agency, Guardian Insurance and Prime Pet Insurance) and Affinity Brands. Greenstone also distributes its proprietary and affinity products as well as third party insurance products.
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