Lead, Social and Brand Marketing, CoA ANZ
Role at HARMAN International.
About The Role
Responsible for growing JBL social and digital audiences, executing full‑funnel campaigns, events and activations under the music and sport pillar to meet Harman ANZ sales targets and audience engagement.
What You Will Do
- Assist with social media strategy across Harman Australia channels, including content creation, planning and monitoring across TikTok, Instagram and Facebook.
- Recruit and manage influencers and ambassadors, briefing, reviewing, approving and collaborating on NPI launches, business focuses and sales campaigns.
- Brief and review external content creation and management, including ideation and briefing.
- Support brand strategy and activations (Your Shot DJ Competition, festival/event sponsorships, launch events, etc.), handling promotional items, printing, digital ads, event planning, photography/videography, budget and invoicing.
- Manage media opportunities: negotiations, product focuses, PR releases, product reviews.
- Collaborate with the E‑Commerce Lead to merchandise local websites, plan customer‑journey communication schedules and ANZ email marketing campaigns.
- Brief digital campaigns for new product releases: content creation, audience profiling, copywriting and performance monitoring.
- Brief artwork creation for digital tiles and banners.
- Grow the customer database through acquisition campaigns, brand partnerships, newsletter subscriptions and warranty registration.
- Assist Senior Marketing Manager and Channel Marketing Manager at JBL owned and sponsored events.
- Review and manage sponsorship and partnership opportunities with the Channel Marketing Manager.
- Post‑campaign analysis and reporting to include monthly marketing reports to Singapore HQ.
What You Need To Be Successful
- Bachelor’s Degree in Marketing, Communications, Digital or related field.
- Minimum 5 years of experience in a related role or field.
- Proficiency in Microsoft Word, Excel and PowerPoint.
Bonus Points if You Have
- Experience in Consumer Electronics or FMCG industries.
- Prior experience in social media, digital and online account management or planning.
- High proficiency in TikTok and Instagram.
- Experience developing, maintaining and delivering marketing strategies.
- Prior exposure to new product launches or events.
- Excellent oral and written communication skills.
- Experience using Google Analytics.
- Strong project management skills.
What Makes You Eligible
- Willing to travel and work occasional weekends.
- Offer contingent upon successful completion of background reference checks.
What We Offer
- An inclusive and diverse work environment that fosters career development opportunities.
- Adaptable work schedule with a culture encouraging work‑life integration.
- Professional development opportunities through HARMAN University’s business and leadership academies.
- Access to employee discounts on HARMAN products.
- “Be Brilliant” employee recognition and rewards program.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Other
Industries
Computers and Electronics Manufacturing
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