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Fractional marketing lead (1 day per week)

Canberra
Butler & Co Advisory
Posted: 17 February
Offer description

Part-Time | Remote (Australia-Based Preferred)

Strategic Leadership Role — Execution Not Required

About the Role

Butler Advisory is seeking a seasoned, senior-level marketing leader to serve as a fractional CMO on a part-time consulting basis (approx. 0.5 day/week). This is a highly strategic role focused on guiding and approving high-leverage marketing activity — not executing it.

As our highly talented internal team drives day-to-day implementation, we require a trusted strategic marketing partner to provide final-stage insight, campaign oversight, and decision-making. Your input will directly replace the current dependency on the founder who remains the bottleneck for reviews, approvals, and direction.

You'll work closely with the founder to own marketing judgment calls, increase speed to execution, and uplift campaign quality — with the autonomy and clarity expected of a senior advisor.

Key Responsibilities

* Serve as a strategic sounding board and final decision-maker on major marketing initiatives
* Provide insight and direction to improve clarity, sequencing, and campaign prioritisation
* Conduct light-touch weekly check-ins via Zoom or Loom (approx. 2 hours/week)
* Offer guidance to the internal team to improve quality without micromanagement
* Ensure forward momentum by reducing reliance on founder input
* Uphold the firm's high standards while creating simplicity in decision‐making

Who We're Looking For

You're an experienced marketing strategist or former CMO with a proven track record of high-level campaign oversight. Perhaps you've run your own consultancy or led a marketing function inside a growing business. Either way, you're comfortable offering clear, decisive input at the executive level — and understand how to guide without overstepping.

Essential Experience

* 10+ years in senior marketing leadership or consultancy roles
* Deep understanding of multi-channel campaign strategy and execution
* Strong pattern recognition and strategic judgment
* Excellent communicator — able to give focused, actionable feedback
* Comfortable working with founder-led teams and guiding existing staff
* Ideally based in Australia for time zone alignment

What This Role Is Not

* This is not an agency engagement
* This is not an execution or implementation role
* This is not a junior or mid-level strategist position

We're not seeking Facebook Ads managers, copywriters, or funnel builders — we have those in place. We're looking for strategic leadership and management oversight of our existing internal team.

Why Join Us

* High-leverage consulting role
* Work with a values-driven founder and engaged internal team
* Make a tangible difference without managing an agency team
* Strategic clarity and professional respect from day one

How to Apply

Please email our Marketing Manager/Coordinator at trixy@butleradvisory.com.au with the subject line: Fractional CMO Application.

Include:

* A brief overview of your background and relevant experience
* Why this model and engagement suits your working style
* A few examples of marketing decisions, campaigns, or results you've guided that demonstrate your strategic capability

No CV necessary — we're more interested in your thinking, experience, and fit.

Final Note

If you've ever thought:

"This team knows what they're doing — they just need better direction,"

then this may be the perfect role.

We're ready to move quickly for the right candidate.

#J-18808-Ljbffr

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