Business Development Executive
About the Role:
Pearson is looking for a dynamic sales professional with experience, passion and a proven talent for winning business. As Business Development Executive (BDE) you will focus on selling Pearson’s innovative digital platforms, content and services within the Higher Education sector. This role is responsible for institutional sales and partnerships growth (B2B) and expanding our market share adoptions (B2BC) to drive D2C monetisation. Your efforts will identify new business opportunities and expand client partnerships within the Higher Education sector.
Our team: Higher Education - The Higher Education division provides quality courseware and innovative digital learning solutions that support learners and educators in the tertiary sector.
As Business Development Executive (BDE), you’ll be responsible for:
Sales & Business Development
Drive growth and increase market share within the respective territory, focusing on Higher Education (HE) products and digital solutions.
Map out sales strategies for key accounts in alignment with key business priorities.
Proactively identify and create revenue-generating opportunities, particularly in new customer segments.
Develop and execute sales strategies to drive market share and revenue growth in both institutional (B2B) and student-choice course level business (B2BC).
Promote and position Pearson as a market leader in Higher Education through strategic partnerships and engagement with diverse stakeholders.
Negotiate and close high-value contracts to achieve sales targets.
Deliver impactful sales presentations, and product demonstrations to promote Pearson products and services.
Stakeholder Management
Engage, maintain and build partnerships with key university stakeholders, such as academics, faculty staff, teaching and learning staff. procurement, finance and library, to understand needs, drive new business acquisition and revenue retention.
Build territory knowledge, ensuring alignment of Pearson products with academic programs and strategic outcomes.
Collaborate closely with Customer Success to ensure strategic alignment, and prioritisation, across activities that support customer retention, expansion and advocacy.
Collaborate internally with Sales Operations, Marketing and Product on key initiatives, campaigns, feedback and reporting requirements.
Represent Pearson at key University or industry events, reinforcing our role as a thought leader and trusted partner in Higher Education.
Strategic Planning & Market Intelligence
Research and identify market opportunities within the Higher Education sector, to generate leads, and nurture prospects across the sales process.
Use strategic planning, to prioritise your opportunities, including strategies for direct field-based selling on campus, and cold calling.
Be abreast of product and service innovation using market insights, market feedback and self-driven initiatives.
Monitor opportunities, risks, and progress, ensuring alignment with leadership and business goals, and performance OKRs.
Maintain knowledge of industry trends, Higher Education market insights, and competition.
Manage and maintain customer and prospect data to ensure CRM has data integrity (Sales Force)
Update tracking and opportunity pipeline CRM data to ensure business reporting accuracy, and territory OKR visibility.
Act as a trusted advisor for Pearson, being an expert in our product portfolio, leading with digital and online learning technologies.
Candidate Profile
To be successful in this role, you will ideally have:
Bachelor’s degree is required
4+ years’ experience in B2B sales or business development, with a demonstrable track record of driving sustained business growth
Drive, self-motivation, and proactivity. You love selling and winning business.
Excellent communication skills and consultative selling ability, with a flair for negotiation, and a strong closing record.
Commercial acumen and strategic skillset to engage across diverse customer segments.
Ability to think critically, prioritise tasks and manage time effectively.
Passion for higher education, lifelong learning and Pearson's mission.
Experience in the higher education or technology sectors is desired.
1100284
Job: Direct/Field Sales
Job Family: SALES
Organization: Higher Education
Schedule: FULL_TIME
Req ID: 19996
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