Job Overview
We are seeking a highly skilled Senior Performance Manager to join our team. The successful candidate will be responsible for shaping and executing paid search strategies for key clients, leading the planning, implementation, optimisation, and reporting of all SEM initiatives.
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Key Responsibilities
* Develop and execute comprehensive paid search strategies aligned with client business objectives, marketing goals, and budget constraints.
* Lead the end-to-end management of large-scale, complex SEM campaigns across Google Ads, Microsoft Advertising, and retail media platforms.
* Conduct in-depth keyword research, audience segmentation, and competitive analysis to identify new opportunities and optimise existing campaigns.
* Monitor campaign performance, identify trends, and implement data-driven optimisations to improve key metrics such as ROAS, CPA, CTR, and conversion rates.
* Manage and optimise campaign bids, budgets, and targeting strategies to maximise efficiency and achieve desired outcomes.
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Requirements
* A minimum of 5+ years of experience managing and optimising large-scale paid search campaigns within a media advertising agency environment.
* Demonstrable experience working with FMCG clients or in industries with high-volume, rapid consumer purchasing cycles.
* A proven track record of driving significant ROI and achieving aggressive performance targets for consumer brands.
* Deep expertise in Google Ads, including Search, Shopping, Display, and Video campaigns.
* Advanced proficiency in Google Analytics and other web analytics platforms.
* Strong analytical skills, excellent communication, presentation, and client management skills.
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Benefits
* A comprehensive wellbeing programme supporting physical, mindful, and financial wellbeing.
* A creative, lively, and rewarding office environment.
* Access to our Global AI Platform, connecting employees with opportunities for career mobility and collaboration.
* Extensive Learning & Development opportunities.
* A culture of open feedback and support to reach your goals.
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Location
Sydney, New South Wales, Australia