Join icon fashion house Aje as Head of eCommerce at our Aje Head Office in Redfern.
About this opportunity:
Revenue Growth & P&L Ownership:
* Own a topline ecommerce revenue target across ANZ and international – this is a growth role with an explicit number to hit
* Full P&L ownership across all regions including pricing strategy (FX, duties, tax and margin)
* Drive full-price sell-through and own markdown strategy – protecting brand equity and margin in equal measure
* Lead forecasting, budgeting and in-season reforecasting with rigour and pace
* Lead a structured daily and weekly trading cadence – a rigorous trade pack reviewed at pace, with underperformance actioned within 48 hours
* Operate as a true merchant: balancing instinct and data to optimise conversion, AOV, sell-through and margin in real time
* Drive in-season agility – reorder calls, promotional decisions, and clearance strategy executed with commercial sharpness
* Own daily KPI visibility: session-to-conversion, add-to-cart rate, checkout completion, basket size and return rate impact
International Trade & Market Strategy:
* Define and execute ecommerce strategy across AU, NZ, US, EU, UK and Middle East
* Understand regional demand signals and translate them into action – not just localised campaigns but assortment and pricing decisions by market
* Lead the Shopify Markets strategy across all regions, ensuring best-in-class localised experience (content, pricing, currency, duties, language)
* Champion regional nuance in buying decisions – act as a commercial advocate with the Buying team for gaps that hurt conversion
CRO & Customer Experience:
* Own the commercial performance of the full customer journey – from PDP through to post-purchase
* Drive PDP conversion rate, checkout abandonment reduction, AOV through cross-sell and upsell mechanics, and return rate improvement
* Continuously optimise UX and CRO using a test-and-learn framework – rapid iteration over perfection
* Ensure brand consistency is never compromised in the pursuit of conversion gains
Critical Path & Execution Excellence:
* Own and influence the end-to-end critical path across Buying, Merchandising, Digital and Marketing
* Ensure product readiness, campaign alignment and key trade moments are delivered on time and to commercial outcome
* Drive accountability across cross-functional teams – deadline adherence is non-negotiable
* Push performance boundaries through AI-driven personalisation, automation and advanced analytics
* Influence the digital roadmap to support scalable growth – with a bias toward tools that improve revenue, not just operations
* Champion a test-and-learn mindset, iterating fast on what drives trade outcomes
Leadership:
* Lead and develop a high-performing team across trading, digital and performance functions
* Build a culture of ownership, pace, accountability and commercial ambition
* Act as a key commercial voice in the business – influencing cross-functional decisions with revenue impact in mind
You will bring:
* A true digital merchant with proven experience driving ecommerce performance across multiple regions
* Deeply customer-centric, with a strong understanding of both ANZ and International market dynamics
* Commercially sharp, with strong P&L ownership and the ability to balance brand and performance
* Highly analytical yet instinctive, confident making decisions at pace
* Experienced in managing complex, cross-functional critical paths in a fast-moving retail environment
* Forward-thinking, with a strong interest in emerging technologies and data-led decision making
What do we offer?
* Generous salary packaging
* Hardly not to embrace the Aje style with generous employee discounts, staff wardrobes, pre-order programs, clothing allowances and regular sample sales
* Your growth is our growth, training and development programs are recommended and encouraged!
* Celebrate milestones such as birthdays with Aje leave benefits
* Access to our comprehensive Employee Assistance Program designed to support your wellbeing
* No key achievement and success goes unnoticed
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