Job Description
* Love what you do and leave your mark!
* Work with the iconic Dan Murphy's brand and a high performing team
* Combine your commercial experience and passion for Wine in this exciting opportunity
As a Category Manager, you inspire teams to connect everyone with a drinks experience they'll love.
Support the development and oversee the execution of the 6‐18 month category strategy (inc product mix, pricing, marketing promotion strategy and distribution) for the Dan Murphy's brand. Working closely with the Category team and cross functional teams you will manage the commercial and go‐to‐market proposition, whilst delivering on core business priorities.
Sound good? Read on.
Here is a taster of what you can expect in this role:
* Lead 6–18 month category strategy, including product mix, pricing, promotions, and campaigns.
* Use data and insights to drive customer patterns, trends, and sustainable brand growth.
* Leverage industry knowledge and market research to shape promotional and marketing campaigns that hit KPI and sales targets.
* Partner with teams and suppliers to deliver products, campaigns, and promotions on time.
* Identify new product and service opportunities based on customer feedback and market trends.
* Work with Marketing & Loyalty to deliver go‐to‐market strategies, including content, compliance, and category‐specific copywriting.
* Support store teams with world‐class promotional execution, supply, and in‐store marketing.
* Maintain a deep understanding of competitors, brands, consumers, and shopper trends.
* Negotiate and lead commercial discussions with internal and external stakeholders.
* Build strong partnerships with suppliers, agencies, and internal stakeholders.
* Regularly review performance with stakeholders using available data.
* Lead and inspire your team by modelling our Values and Ways of Working.
* Communicate business strategies to ensure team alignment, direction, and role clarity.
* Develop talent pipelines and future leaders through regular feedback, clear development plans, and succession planning.
Qualifications
Now let's talk about you:
* 5–7+ years experience in buying, marketing and or commercial experience
* Understanding and application of core category management skills, including the ability to leverage customer data & insights
* Experience managing a large portfolio with P&L responsibility
* Ability to partner and engage with stakeholders across different categories and functions
* Exceptional negotiation and trading skills
* Experience in matrix structures where influencing skills at all levels are key to success
* Exceptional people leadership skills and an ability to lead a dynamic and agile team
* Ability to translate customer data and insights into meaningful and relevant action
* Experience in FMCG and/or Liquor industry is highly regarded
Benefits
* An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy's and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W.
* As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing.
* Endeavour Group is full of opportunities—use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
* Find out more about our range of benefits and discounts here
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