Senior Brand Manager Role
Our organization is seeking a Senior Brand Manager to develop and implement strategic brand plans, drive sustainable growth through consumer insights, innovation, and marketing excellence.
* Lead brand planning, secure stakeholder buy-ins via data-driven insights and ROI articulation.
* Develop and execute the full marketing mix, including commercial programs, media planning, packaging design, go-to-market strategies, and in-store activations.
* Collaborate with creative, media, and PR agencies to launch campaigns across channels.
* Communicate consumer trends, market dynamics, and brand performance to inform leadership decisions.
Key Qualifications:
* Bachelor's degree in Marketing or related field.
* At least 5 years of experience in brand or product management, preferably in FMCG.
* Influence senior stakeholders, possess strong commercial acumen, budgeting, forecasting, and P&L ownership skills.
* Creative thinking paired with data-driven decision making.
* NPD experience, ability to collaborate with cross-functional teams to develop products from ideation to launch.
Company Culture:
We're proud of our culture of care and inclusion, and high-performance achievements. We've been recognized as a world-class employer.