Our client is a dynamic Australian consumer brand with a scientifically backed product range and strong market traction across multiple channels.
With well-researched pathways for national and international growth, the business is entering an exciting scale-up phase and is seeking an experienced Marketing Manager with FMCG expertise to take the brand to the next level.
This is a hands-on, strategic and creative role, ideal for someone who wants to make a genuine impact by shaping brand direction, driving go-to-market activity and building commercial momentum.
Key Responsibilities:
* Creating compelling storytelling and engaging content that showcases the brands unique product strengths.
* Build and evolve brand guidelines ensuring consistency across every touchpoint.
* Produce engaging, high-quality content across packaging, digital, social, print and campaign assets that resonate with diverse audiences.
* Design and deliver integrated marketing initiatives that builds brand awareness, increasing market share across consumer and commercial markets.
* Analyse data, audience insights and competitor research to shape go-to-market plans and uncover new market opportunities.
* Measure performance and continually refine campaigns, using insights to drive both creative and commercial results.
* Lead the brand's digital presence, creating content and customer experiences that grow community, deepen engagement and convert followers into loyal customers.
* Tailor content and campaigns to suit different segments — from everyday consumers to performance driven environments and commercial buyers.
* Support channel partners and sales teams with persuasive marketing assets and campaign activity that drives momentum across all channels.
* Help activate sponsorships, ambassadors and events that elevate visibility and generate strong content opportunities.
* Collaborate with external specialists to deliver work that is both commercially effective and creatively exciting.
About You:
* Proven skills in a commercial marketing role, ideally within FMCG, consumer goods, health, sports or wellness.
* Strength in brand development, campaign execution and content creation.
* Strong digital marketing capability (web, social, CRM, content planning).
* Design skills (Adobe InDesign, Illustrator) highly regarded.
* Ability to use data and insights to drive decision making and creative direction.
This is an exciting opportunity where you can utilise your expertise whilst offering the flexibility of a 0.6 full time equivalent (approx. 24 hours a week) that can be structure to suit your needs.
To apply please send your resume and cover letter via the link provided. Shortlisting will commence immediately.