We're seeking a skilled Web Content Specialist to join our team. As a key member of our digital experience squad, you'll play a vital role in crafting compelling and user-friendly web content for multiple brands.
About the Role
* You'll apply smart SEO strategies to boost our online visibility, ensuring the end-to-end experience is supportive and consistent for users as they navigate our digital channels.
* Collaborate with cross-functional teams to deliver consistent digital experiences aligned to our brand and tone of voice.
* Leverage data and member insights to optimise user journeys, driving user engagement and retention.
Key Responsibilities:
* Crafting engaging web content for multiple brands.
* Developing and implementing smart SEO strategies.
* Collaborating with cross-functional teams.
* Analysing data to inform user journey optimisation.
Required Skills and Qualifications
* Tertiary qualification in marketing, commerce, UX design or a related field.
* At least 5 years of experience in a similar role with a proven track record in digital experience.
* Advanced SEO copywriting skills and knowledge of accessibility and inclusivity in content design.
* Excellent communication and collaboration skills, with the ability to advocate for users through clear and concise copy.
* Strong research and analysis skills, with the ability to work effectively in a fast-paced environment.
What We Offer
We value building connections, embracing individuality, and maintaining a supportive and performing culture. Our flexible workplace, community-focused culture, and great regional lifestyle make us a remarkable place to work.
Highly Desirable:
Private Health Insurance, financial services, or relevant industry knowledge would be highly beneficial but not essential.