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Account director paid media department

Melbourne
The Digital Picnic
Account Director
Posted: 13 September
Offer description

Docklands location (hybrid work model, approx. 6 days in office per month)

Salary 110-120k per annum, dependent on experience

Growth Incredible growth opportunities on the horizon

Start date Start date negotiable; we're ready when you are

ABOUT THE ROLE

You're a passionate, proven Account Director with a track record of leading high-performing teams in paid media. With a minimum of 3 years experience managing a digital team—ideally within a fast-paced agency setting—you don't just lead paid media specialists… you help them grow, stretch, and thrive.

You derive energy from watching your team perform at their peak. You know how to rally a group around bold revenue targets, turn client challenges into wins, and coach emerging talent into future leaders. You are fluent in CPCs and ROAS as you are in one-on-ones and career development plans.

You're a growth driver who can scale client accounts profitably, maintain retention through exceptional service and strategy, and consistently convert new opportunities into long-term client partnerships. Strategic thinking comes naturally, and you are comfortable forecasting department revenue as you refine team processes or work through client pitches.

You're values-aligned, culture-driven, and eager to be part of a business that blends heart, hunger, and high-performance.

ABOUT THE COMPANY

We're here to set the standard for what a digital marketing agency can be—where creativity meets integrity and high standards are a badge of honour. We value humility, hunger and smarts, and champion a workplace where the most underrated trait – effort – matters. We care deeply in return and run on excellence, sustainability, and a team that hits KPIs because they matter.

Culture is the reward. Performance is the requirement.

We're looking for people who don't do things half-heartedly and who strive to push the boundaries.

ABOUT THE ROLE (continued)

The Account Director plays a pivotal role in driving growth, performance, and profitability of the paid media division. This is a team-defining, standard-setting, culture-building leadership role that shapes both clients and the internal team.

Leading a team of paid media specialists, you'll ensure campaigns are executed to the highest standards while hitting monthly revenue targets and maintaining high client retention. You'll interpret performance data, oversee cross-channel strategies, and work with department heads to forecast growth and deliver scalable service improvements.

At the core is leadership. You'll coach, mentor, and manage a high-performing team, provide regular feedback, and ensure each report understands their role in client outcomes and agency growth.

Business development is key—this role will collaborate with our Head of Digital & Group Digital Director to shape proposals, close deals, and deepen client relationships. As a senior leader, you'll actively promote our values and foster accountability, collaboration, and continuous improvement.

KEY RESPONSIBILITIES INCLUDE:

* Lead and inspire a high-performing paid media team: provide strategic oversight, direction, and coaching to Paid Media Specialists to deliver strong results across Meta and Google.
* Ensure profitability and revenue growth: own monthly revenue targets across your portfolio and drive performance to meet and exceed revenue and margin goals.
* Client relationship and account growth: cultivate strong relationships through strategic leadership, proactive communication, and high-quality campaign delivery.
* Campaign quality and performance excellence: oversee best-in-class paid campaigns across Meta and Google with clear reporting and ROI.
* Capacity planning and workflow management: manage planning, prioritisation, and resource allocation for the team to deliver on time and on budget.
* Senior-level paid ads expertise: bring deep knowledge of Meta and Google to guide strategy and support complex builds and optimisations.
* Leadership and talent development: grow the team through career development, performance management and feedback frameworks.
* Business development and upsell strategy: identify and pursue upsell opportunities with the Head of Digital & Group Digital Director to convert them into revenue.
* Executive leadership: contribute to the management team and help shape future direction, services, resourcing, and culture.
* Financial oversight and reporting: monitor profitability, billable hours, and resource utilisation to ensure efficiency and alignment with commercial objectives.

WHY WORK WITH US

* We design our workplace policies around diverse lived experiences with humanistic, encouraging, and progressive policies.
* Hybrid work approach with six office days per month.
* Paid birthday leave.
* Generous yearly learning and development budget.
* Accountable workplace culture where feedback is valued and mistakes are part of learning.
* A culture that embraces striving for excellence and growth.

OUR INCLUSIVITY PROMISE

TDP is an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We are committed to diversity, inclusion and equality in all aspects of our work. If you meet most but not all criteria and have a strong passion to learn, we encourage you to apply.

Seniority level

* Mid-Senior level

Employment type

* Full-time

Job function

* Sales and Business Development
* Industries: Advertising Services

We welcome applications from all qualified candidates. This role is based in Melbourne, Victoria, Australia.


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