Overview
About the job
We are looking for an experienced and highly skilled Communications Manager to join our dynamic team.
This is an exciting opportunity to work across some of the most inspiring lifestyle and fashion brands, leading public relations and event planning.
The ideal candidate will bring a strong track record in communications (min. 4 years of experience), a passion for storytelling, and the ability to deliver outstanding results in a quick-paced environment. You’ll play a pivotal role in shaping brand narratives, driving media coverage, and creating brand experiences that resonate.
If you’re a strong communicator and an analytical and creative thinker with a sound understanding of the lifestyle and fashion landscape, we’d love to hear from you.
COMMUNICATIONS MANAGER – The Known Agency
The Communications Manager will work in the PR arm of the business, driving day-to-day activity of press, influencer community, event management and client liaison. The successful candidate will bring a strong understanding of the Australian media landscape and provide seamless end-to-end project management.
The successful candidate will present strong organisational and forward planning skills and ability to multitask. This role works both independently as well as within a team environment.
This is an opportunity for an ambitious Communications expert who is proactive and driven within the environment of fashion, beauty and lifestyle brands.
Primary Purpose of Position
The Communications Manager will be responsible for building a strong rapport with The Known Agency’s clients and act as the lead, across all functions of our press department.
They will oversee the key responsibilities and duties:
- Receive client briefs and understand optimal positioning for each brand, and relative strategic communications objectives
- Strive to meet agreed KPI/targets to maximise brand visibility
- Proactively and reactively manage media requests/opportunities in a timely manner
- Manage talent paid partnerships & oversee talent gifting opportunities
- Execute brand collaborations and sponsorship initiatives
- Support brands in retail marketing initiatives
- Pitch creative collaborative ideas to media and brand partners
- Maximise opportunities to drive awareness and create ongoing brand success - brand/designer profiling, media releases, pitching to highlight new collection drops, and brand stories/collaborations
- Nurture and establish Media/Influencer/Agent Relationships
- Oversee and continuously contribute to the TKA media/influencer database.
- Manage the junior PR team in their daily tasks and showroom coordination
- Handle event guest list management
- Manage, oversee and execute the production of all client media events, and event partnerships such as Australian Fashion Week
- Pitch and delivery brand collaborations and sponsorships
- Support the PR Director and Senior TKA team across client PR/Comms initiatives
Skills & Experience Required
- 4+ years of experience in Public Relations at a fashion, beauty or lifestyle agency
- Excellent organisational and time management skills, ability to multi-task and react to shifting priorities while adhering to deadlines
- Proficient in Microsoft Office Suite (Word, Excel, Power Point) – Proficient in Adobe Creative Suite is a bonus
- Exceptional written and verbal communication and interpersonal skills
- A solid understanding of the Australian media and talent landscape
- Great relationships with media, talent and agents
- Creativity to conceptualise and execute strategies for clients and the business
- Skilled in managing editorial requests with media and clients
- Project Management experience with an eye for detail
- Team Management and Leadership
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