Ecommerce Marketing Specialist Role
We are seeking an experienced ecommerce marketing specialist to lead our ecommerce strategy. The ideal candidate will have a strong background in Amazon sales and marketing, with expertise in driving data-driven decisions using Amazon Marketing Services.
Key Responsibilities:
* Develop and implement ecommerce strategies across company websites, including audits, keyword research, page optimization, internal linking, and schema.
* Use insights from Amazon and paid search performance to inform organic strategies on the web.
* Collaborate with content, UX, and product teams to optimize content structure and improve rankings and engagement.
* Manage and optimize Google Ads campaigns (Search, Shopping, Performance Max) to support awareness and conversion across key products and categories.
Requirements:
* Bachelor's degree in Marketing, Business, Communications, or a related field.
* 4–6+ years of experience in Amazon Ads and marketplace SEO.
* Demonstrated success in technical SEO and on-page optimization for websites.
* Experience managing Google Ads campaigns and interpreting cross-channel performance.
* Proficient with tools such as Amazon Brand Analytics, Helium 10, Google Ads, Google Analytics, SEMrush, Ahrefs, and AI content/optimization platforms.
* Strong analytical and communication skills; ability to translate data into clear recommendations.