Marketing Manager Job Opportunity
We are seeking a talented Marketing Manager to join our team at Hotel Indigo Adelaide Markets. As a key member of our team, you will play a pivotal role in shaping the hotel's marketing strategy and implementing campaigns that drive engagement and loyalty.
About the Role
* Develop and execute integrated marketing strategies across digital, social, and traditional platforms aligned with IHG brand standards and local hotel goals.
* Manage and elevate the hotel's digital presence by creating consistent, creative, and high-performing content across Instagram, Facebook, LinkedIn, and beyond.
* Curate compelling content and messaging that reflects our brand voice and connects with diverse audiences to drive engagement, loyalty, and direct bookings.
* Build and manage strategic brand partnerships, sponsorships, and alliances that enhance awareness, amplify reach, and position the hotel as a cultural hub.
* Collaborate cross-functionally with Sales, Revenue, and Food & Beverage teams to design and execute revenue-driving B2B and B2C campaigns.
* Leverage analytics and market insights to monitor campaign performance, optimise digital channels, and stay ahead of competitor trends.
* Lead PR and community engagement efforts, acting as a brand ambassador to strengthen our local presence and forge meaningful relationships within the Adelaide community.
Requirements
* 3+ years' experience in marketing or brand management - ideally in hotels, travel, lifestyle or events.
* A strong background in social media, content creation, and digital marketing.
* Experience in partnerships, PR or community engagement (a plus).
* Familiarity with Google Analytics, CMS and CRM platforms.
* A degree in Marketing, Communications, or a related field (preferred).
* Creativity, initiative, and a genuine love for storytelling through hospitality.
* Full working rights in Australia.
What We Offer
* Be part of IHG, a global hospitality leader with over 6,000 hotels worldwide.
* Enjoy exclusive hotel & dining perks across IHG properties.
* Access to career development and training through IHG's global programs.
* Work in a vibrant, creative environment with a strong local identity.
* A workplace that celebrates individuality, inclusion, and fresh thinking.
About Us
At Hotel Indigo Adelaide Markets, we empower our people to thrive. Your success and well-being matter to us - at work and beyond.
This is more than a marketing role - it's your chance to shape the voice and identity of a boutique hotel in the heart of Adelaide.