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Agrimate Fencing is a fast-moving commercial fencing company servicing civil and construction projects across Perth and regional WA. Known for our reliability, speed, and values-driven culture, we deliver fencing solutions to major developers, civil contractors, and government clients.
As we scale, we're looking for a Head of Sales to build and lead a high-performing sales function that supports sustainable growth while protecting our quality and reputation.
The Opportunity
This is a leadership role that blends strategy and execution. You'll be responsible for owning the full sales function — from managing our quoting pipeline, to driving new business, to improving our close rate and quoting systems.
You'll manage and mentor Estimators/Account Managers and work closely with Operations and Leadership to ensure sales activity aligns with business capability.
Key Responsibilities
Build, coach, and lead a small team of Estimators / Sales Consultants
Monitor and manage incoming leads, quote conversion rates, and sales performance metrics
Create and refine quoting processes to improve accuracy, responsiveness, and margin
Work directly with key clients, builders, and developers to strengthen partnerships
Identify and pursue new business opportunities in line with our capabilities
Collaborate with Marketing to support lead generation and brand positioning
Report weekly to the Leadership Team on quote volume, hit rate, and sales performance
Support strategic pricing decisions and margin protection
Skills & Experience
5+ years in a sales leadership, estimating, or account management role (preferably in commercial fencing construction, civil, or trades)
Strong team leadership and mentoring skills
Clear communicator with commercial acumen and negotiation experience
Proven ability to manage high-volume quoting pipelines and win work
Experience in fencing, subcontracting, or construction highly regarded
Familiarity with quoting software, spreadsheets, and CRM systems
Why Join Agrimate?
Senior leadership opportunity in a fast-growing business
Vehicle + Fuel + Phone + Bonus structure
Direct input into strategy and decision-making
Flexible work culture – results over hours
Send us your CV and a short intro message. If you've got the mindset, leadership skills, and commercial drive to take ownership of our sales division, we want to talk.
Confidential chats welcome.
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Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Head of Sales? Do you have experience in a sales role? How many years of people management experience do you have? How many years of business development experience do you have? What's your expected annual base salary? How many years' experience do you have as a Fencing Estimator? How many years' experience do you have in the construction industry?
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