Fairmont Mount Kenya Safari Club has been awarded Africa’s leading hotel in 2022, 2023, and 2024 by the World Travel Awards.
We are seeking a highly motivated and passionate Brand & Trade Marketing Manager to develop, implement, and manage integrated marketing strategies aimed at building brand awareness, driving bookings, and enhancing the guest experience. This pivotal role involves overseeing both brand-building activities and trade marketing initiatives, collaborating closely with sales, operations, and revenue management teams to meet the resort's business objectives. The ideal candidate will be a strategic thinker with proven success in executing marketing campaigns within the hospitality industry.
Key Responsibilities include:
* Align marketing strategies with sales and revenue targets in collaboration with the DOSM.
* Develop and execute brand strategies and ensure consistent messaging and visual identity across all channels.
* Oversee creation of compelling content with the digital team, including website copy, marketing collateral, social media, and advertising materials.
* Manage relationships with external agencies such as creative, digital, and PR agencies.
* Monitor brand performance and KPIs, providing regular reports and recommendations for improvement.
* Develop and implement trade marketing strategies to drive bookings through OTAs, travel agents, and corporate partners.
* Plan and execute promotional campaigns and partnerships to increase visibility and sales.
* Build and maintain relationships with trade partners, ensuring effective collaboration.
* Create sales and marketing materials for trade partners, including presentations and brochures.
* Participate in trade shows, workshops, and industry events to promote the resort.
* Analyze trade marketing activities and optimize performance based on insights.
* Coordinate with the sales team to align marketing efforts with sales strategies.
* Assist the DOSM in allocating the marketing budget effectively.
* Plan and execute integrated marketing campaigns across various channels, including online, offline, social media, email, and PR.
* Participate in regular meetings with the DOSM and marketing team to review progress.
* In the absence of the Digital Marketing Manager, manage online presence, SEO/SEM strategies, and reputation management.
* Provide marketing input on pricing strategies to ensure competitiveness and brand alignment.
* Stay updated on marketing trends and recommend innovative approaches.
* Work with operations to ensure a guest experience that reflects the brand promise.
* Assist the DOSM with additional tasks as assigned.
* Collaborate to ensure the guest experience supports positive word-of-mouth and repeat business.
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