About Us
The National Basketball League (NBL) is a world‑renowned basketball organisation, home to some of the globe's best players. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.
Our Values
* Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.
* Be Accountable: Own it! Ask for help. The scoreboard matters.
* Integrity is Key: Act ethically, act honestly, keep our word.
* Show Respect: Show care, listen and seek to understand, value opinions.
* We are Fans Too: Have fun, always consider the fan, share the love of the game.
* One Team: Communicate, trust each other, celebrate the wins, build relationships.
The Opportunity
We’re searching for an exceptional General Manager & Product Lead – NBL1 to drive the strategic growth and evolution of NBL1 as Australia’s premier winter basketball league. Reporting to the Chief Product Officer, this is a pivotal leadership role shaping the league’s vision, product roadmap, and operational delivery across all conferences nationwide. You’ll steer NBL1 as a premium basketball product building consistency, integrity, innovation, and unforgettable fan experiences.
If you’re ready to influence the future of Australian basketball and elevate NBL1 to new heights, this is your opportunity.
What You’ll Do
Lead Strategy & Brand Direction
* Own the national strategic direction of NBL1 and guide long‑term planning with key partners
* Champion the growth and alignment of the NBL1 brand across all conferences
* Drive shared strategic outcomes in collaboration with State Sporting Organisations (SSOs)
Drive Product Leadership & Innovation
* Define the product vision and roadmap for NBL1, aligning competition, digital, broadcast, and in‑venue experiences
* Lead continuous improvement initiatives to enhance fan engagement and commercial value
* Deliver integrated product solutions with technology, marketing, and operations teams
* Leverage data and fan insights to inform innovation and future product enhancements
Strengthen Stakeholder Relationships
* Build strong, trusted relationships with SSOs, clubs, partners, and delivery teams
* Work with Basketball Australia’s Integrity Unit to uphold compliance and league integrity
* Represent the NBL1 brand across internal and external forums
Oversee League Operations & Delivery
* Lead the Internal Delivery Team, ensuring operational excellence and adherence to key milestones
* Support League Managers in delivering a seamless national competition each season
* Facilitate League Manager Meetings and the annual Club Conference
* Work with Events teams to successfully deliver the NBL1 National Finals
Manage Broadcast, Data & Rights Delivery
* Collaborate with Streaming and Broadcast teams to ensure high‑quality delivery of all NBL1 games
* Oversee signage, partnership integrations, and rights execution across venues and broadcasts
Lead Financial Management & Reporting
* Own the NBL1 League P&L, ensuring alignment with strategic and operational goals
* Deliver accurate financial reporting to State CEOs and NBL leadership
* Support audits and uphold high standards of governance and accountability
What We’re Looking For
Essential
* Senior experience in product management, product strategy, or league/competition management
* Proven success driving growth, product evolution, and roadmap delivery
* Strong leadership capability with cross‑functional team management experience
* Deep understanding of sports administration, league operations, and governance
* High commercial and financial acumen, including P&L ownership
* Experience with broadcast, streaming, or data rights operations
* Exceptional communication and stakeholder management skills
* Strategic thinker with strong organisational and problem‑solving capability
Bonus Points For
* Experience in sports, digital media, entertainment, or high‑growth environments.
* Background in commercial operations, partnerships, or rights delivery.
* A passion for basketball and strengthening pathways for players and clubs nationwide.
Why Join the NBL?
* Shape the Future: Lead the ongoing growth and national evolution of NBL1.
* High Impact: Influence product strategy, innovation, and league operations.
* Collaboration: Work closely with leaders across product, technology, marketing, and events.
* National Exposure: Partner with SSOs, clubs, broadcast teams, and commercial stakeholders.
* Culture: Join a values‑led organisation built on ambition, integrity, and teamwork.
* Growth: Be part of the NBL’s continued expansion as one of Australia’s most exciting sports properties.
Ready to Lead?
If you're a strategic, innovative, and passionate leader ready to elevate NBL1 into its next phase of growth, we’d love to hear from you.
Apply now and help shape the future of Australian basketball.
Applications close 26th December, 2025
The National Basketball League proudly celebrates diversity and inclusion. We welcome all qualified applicants, including First Nations peoples.
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