Marketing Manager Job Details
The role of the Marketing Manager is to lead strategic marketing initiatives that elevate the profile of National Archives and effectively showcase its offerings.
Key Responsibilities:
* Develop and implement multi-channel marketing campaigns that align with organisational goals and successfully reach target audiences.
* Gather and analyse insights to optimise resources, identify trends and highlight best practices that raise awareness, engagement and productivity.
* Build and maintain relationships with key internal and external stakeholders to identify collaborative promotional opportunities.
* Manage and mentor staff, participate in performance cycles including providing feedback, build team capabilities and allocate team resources to meet the work requirements of the section.
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