JB Hi-Fi Group is one of Australasia’s largest and most trusted retailer groups. Specialising in consumer electronics, home entertainment, small appliances, and white goods. JB Hi-Fi’s Purpose is to ‘Help People with Better ways to Live, Learn, Work and Play’. We want to – own the tech and entertainment space, grow our customer base and support our people to be the best and deliver the highest quality service! This is at the heart of our business, and we want you to be a part of it!
* We have a supportive and inclusive team that embraces individuality and diversity
* We are one of Australia’s most iconic and trusted brands, with a rich history in the consumer retail industry
* You will have exposure to ongoing training & development opportunities from day one
* We offer fantastic long-term career opportunities across the broader JB Hi-Fi/The Good Guys Group
* Did you know the JB team support vulnerable communities by making donations to our Helping Hands workplace giving program. Every dollar our team donates, JB matches and together we have donated more than $35m to our charity partners to make a meaningful difference to the social and environmental issues that our people are passionate about
* We offer generous team member discounts across a range of products as well as a leading commission structure for sales positions
* We offer flexibility, 12 weeks’ paid parental leave, novated leasing, Employee Assistance Program and more.
Job Description
The Social Media Manager is responsible for planning, overseeing and executing both paid and organic social media, as well as playing a key role in customer service management. The role will support our overall content strategy, leveraging various types of content to reach the right customers, engage audiences, and drive business results. This position is suited to someone with high energy, strong communications skills, and the ability to operate in a fast-paced environment.
Key Responsibilities:
* Contribute to and implement social media strategy
* Develop and manage content calendar across channels, leading internal teams to contribute to planning
* Generate, edit, publish, amplify and optimise content to drive engagement, including management of paid campaigns to maximise reach and effectiveness
* Development of campaign plans and reports, including setting of specific objectives reporting on results, insights, recommendations and opportunities for innovation
* Development of social media dashboard and metrics to help drive insight and actions
* Collaborate with internal teams to drive campaign effectiveness, and champion an understanding and adoption of social media within the business
* Deliver agreed KPIs including reach, engagement and conversion metrics, as well as community management and customer service response times and outcomes
* Manage and optimisecustomer response model for customer service delivery and platform moderation
* Develop and implement plan to identify and respond to social media crises including; monitoring, responding, risk mitigation, post event reporting and stakeholder escalation/engagement
* Review, recommend and implement new tools as required
* Stay up-to-date with current technologies and trends in social media
* Seek out training opportunities for tools and new technologies for self and team members
* Coach and manage development for team members
Qualifications
* Tertiary qualification in Communications or Marketing desirable
* At least 3 years of experience in social media management
* Previous experience in retail considered an advantage
* Proven ability to coach and mentor team members
* Experience working with Adobe Creative Suite and other graphic design programs an advantage
* Experience in photography and developing video content an advantage
* Understanding of digital marketing channels and how they relate to social media
* Understanding of consumer trends and audience behavior in social media
Additional Information
To Apply
If you are interested in this exciting opportunity with us, please click apply and upload your CV. All applications are strictly confidential.
JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you don’t meet 100% of the criteria) – please don’t hesitate to apply!
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