Role Description: The Marketing Manager / Digital Marketing professional is responsible for developing, executing, and optimizing marketing strategies across digital and traditional channels to drive brand awareness, customer engagement, and business growth.
This role oversees campaign planning, content development, market research, and performance analysis, ensuring that marketing initiatives align with organizational goals and target audience needs.Key responsibilities include managing digital advertising campaigns (such as social media, search, and display), overseeing website content and SEO activities, coordinating email marketing programs, and ensuring consistent brand messaging across all platforms.
The role may also involve supervising content creation, managing agency or vendor relationships, monitoring campaign analytics, and preparing regular performance reports.
In addition, the Marketing Manager may support product launches, lead-generation strategies, event marketing, and partnerships.This position requires a blend of creativity, strategic thinking, and data-driven decision-making.
The Marketing Manager / Digital Marketing professional works closely with sales, product, and senior leadership teams to identify opportunities, refine marketing strategies, and enhance customer acquisition and retention.
It is ideal for individuals who thrive in a dynamic environment and enjoy shaping the growth and identity of a brand.Qualifications:Bachelor's degree in Marketing, Business, Communications, or a related field.Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content strategy.Experience managing and optimizing campaigns across platforms such as Google Ads, Facebook/Instagram, LinkedIn, or similar.Proficiency in analytics and reporting tools (e.g., Google Analytics, Meta Business Suite, marketing automation platforms).
Ability to develop marketing plans, manage budgets, and measure ROI.Strong communication and project management skills with the ability to lead cross-functional initiatives.Creative mindset with the ability to develop content ideas and oversee execution.Strong analytical skills with the ability to interpret data and provide insights for campaign optimization.Familiarity with CRM systems, marketing automation tools, or design platforms is a plus.Ability to multitask, prioritize deadlines, and work effectively in a fast-paced environment.