Overview
This role involves leading the redesign of a website for a company specializing in smart irrigation control systems. The objective is to create a modern, visually compelling online presence that effectively showcases advanced cloud-connected landscape irrigation controllers, software, and mobile applications. The redesigned site will support the company's expansion into new markets, including international distribution, and must communicate the brand's technological innovation and expertise to a diverse audience of institutional clients.
Deliverables
* Develop a stylish, user-friendly website that highlights smart irrigation products and software solutions.
* Create engaging layouts and visual assets that align with the company's technological focus.
* Ensure the website is responsive, accessible, and optimized for both desktop and mobile devices.
* Integrate clear product storytelling and calls-to-action to support lead generation and international outreach.
* Collaborate with internal stakeholders to gather requirements and iterate on design concepts.
* Provide documentation and guidance for ongoing site maintenance and potential future updates.
Requirements
* Proven experience in web and graphic design, with a strong portfolio demonstrating modern, technology-focused projects.
* Proficiency in design tools such as Adobe Creative Suite, Figma, or Sketch.
* Solid understanding of UX/UI principles and responsive web design best practices.
* Ability to translate complex technical products into clear, compelling visual narratives.
* Experience working with B2B or institutional clients is highly desirable.
* Strong communication skills and ability to work independently to meet project deadlines.
* Availability for a single project with potential for follow-up work.
* Familiarity with web development processes and collaboration with developers is a plus.
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